Six Tips for a Smooth Hiring Process

If you’ve ever lost a valuable employee, or struggled with more work than your team can handle, you know how stressful hiring new talent can... Read more

New Content: Getting Started With Social Media

With over 20 years of experience building tools that serve organizations across all different sectors, Zoho has amassed a vast wealth of knowledge across virtually... Read more

Creating and Publishing Content for Social Media

Your social posts are some of the shortest writing projects you'll encounter in business, but they can be surprisingly complicated. In this chapter of our social media series, we'll show how to take your social media strategy from concept to the final draft. Read more

How to Market on Twitter

Twitter is a great social network for marketers to focus on. While setting up an account is simple, the challenge is building it into something that will help you grow your presence online and generate leads for your organization. Read this guide to learn how. Read more

How to Market on LinkedIn

More than any other platform, people come to LinkedIn expecting to see professional content and build professional connections. As it turns out, it’s a great place to do both of these things. There are over 700 million users on the platform, and LinkedIn has been rated the top social network for lead generation. It's host to a huge community of businesses and people who interact with them, which is a potential gold mine for anyone who wants to improve their marketing game. Read more

How to Market on Facebook

No matter who your business is trying to reach, they're probably on Facebook. So, how exactly should you go about marketing your business on the platform? And, given that almost every brand you can think of is also on Facebook, how do you make yours stand out? Let's start from the beginning. Read more

How to Market on Instagram

Each month, over 1 billion people post on Instagram. That’s more than the userbases of both Pinterest and Snapchat combined. All told, more than 500 million daily active users populate the app today, making Instagram an ideal platform for boosting your brand's online presence. Find out how to make the most of those users with our guide. Read more

How to Market on YouTube

Getting noticed on YouTube is incredibly valuable for any business, especially given the steep rise in global popularity of video content. But it won't be easy. With millions of creators trying to capture people's interest, you'll have to come up with fantastic content and understand the platform well before you can come up with a good YouTube marketing plan. Learn how to get started: Read more

Five Examples of Customer-Focused Email Campaigns

It’s easy to grasp the basics of an email marketing flow, but writing and designing marketing emails that get results can be a real challenge.... Read more

Getting Started With Email Marketing Segmentation

No matter what you’re selling, every customer will approach your business with a unique set of expectations. Everything from where they’re from, to their age,... Read more