Book More Clients With These Tips for Your “Services” Page

It’s now easier than ever to start a service-based business. With accessible technology, you can do everything from setting up a website, to processing payments... Read more

How to Create an Effective Knowledge Base

It’s where your customers will go when they’re confused about a feature, they can’t log in to their account, they need more information on your... Read more

5 Ways to Showcase Your Value Proposition

Your above-the-fold space is the most vital real estate you have when it comes to making an impression on new visitors. Learn how to make the most of it with our guide. Read more

9 ​Ecommerce UX Best Practices​ in Action (Case Study) ​

Not sure how to follow UX best practices on your ecommerce site? See how an award-winning online business uses them to great effect - and how you can, too. Read more

Ecommerce UX: 3 Examples to Learn From

What happens when it's time to think about all of your site elements together, and how can they work as a well-oiled UX machine for visitors? We look at three well-designed ecommerce sites and consider how they've implemented best UX practices. Read more

Conducting a Situation Analysis: The SWOT Analysis

A SWOT analysis is a type of situation analysis that asks you to identify your business' strengths, weaknesses, opportunities, and threats—giving you a broad sense of where you stand, and ultimately, helping you home in on a topic for your market research. Learn how to conduct a powerful SWOT. Read more

Using Your SWOT Analysis to Drive Your Market Research

The term "market research" research describes the whole collection of strategies used to gather information about your target market, your industry, and your business: It answers virtually every question you might ask concerning these things. Learn in detail what it entails, what its benefits are, and when to conduct it. Read more

Conducting Competitor Research 

You know as well as we do how crucial it is to know your competition intimately: How can you make decisions without understanding the broader realm in which your business operates? Learn how to identify both direct and indirect competitors... and where to go to find out as much as you can about how they operate. Read more

Resource List for Secondary Market Research

Secondary market research is already-existing market data compiled by entities such as trade associations, government agencies, and chambers of commerce. It will help you discover things like market saturation, consumer behavior, demographic characteristics, economic conditions, and much more. Know where to look. Read more

Conducting Primary Market Research

Now it's time to drill down into your particular offering, and your particular market segment. Primary market research is a group of methods that let you get information directly from the source: your prospects and customers. Learn the leading methods, how to choose which one is right for you, and how to select the right participants. Read more