Book More Clients With These Tips for Your “Services” Page

It’s now easier than ever to start a service-based business. With accessible technology, you can do everything from setting up a website, to processing payments... Read more

How to Create an Effective Knowledge Base

It’s where your customers will go when they’re confused about a feature, they can’t log in to their account, they need more information on your... Read more

5 Ways to Showcase Your Value Proposition

Your above-the-fold space is the most vital real estate you have when it comes to making an impression on new visitors. Learn how to make the most of it with our guide. Read more

9 ​Ecommerce UX Best Practices​ in Action (Case Study) ​

Not sure how to follow UX best practices on your ecommerce site? See how an award-winning online business uses them to great effect - and how you can, too. Read more

Ecommerce UX: 3 Examples to Learn From

What happens when it's time to think about all of your site elements together, and how can they work as a well-oiled UX machine for visitors? We look at three well-designed ecommerce sites and consider how they've implemented best UX practices. Read more

Conducting a Situation Analysis: The SWOT Analysis

A SWOT analysis is a type of situation analysis that asks you to identify your business' strengths, weaknesses, opportunities, and threats—giving you a broad sense of where you stand, and ultimately, helping you home in on a topic for your market research. Learn how to conduct a powerful SWOT. Read more

Using Your SWOT Analysis to Drive Your Market Research

The term "market research" research describes the whole collection of strategies used to gather information about your target market, your industry, and your business: It answers virtually every question you might ask concerning these things. Learn in detail what it entails, what its benefits are, and when to conduct it. Read more

Conducting Competitor Research 

You know as well as we do how crucial it is to know your competition intimately: How can you make decisions without understanding the broader realm in which your business operates? Learn how to identify both direct and indirect competitors... and where to go to find out as much as you can about how they operate. Read more

Resource List for Secondary Market Research

Secondary market research is already-existing market data compiled by entities such as trade associations, government agencies, and chambers of commerce. It will help you discover things like market saturation, consumer behavior, demographic characteristics, economic conditions, and much more. Know where to look. Read more

Conducting Primary Market Research

Now it's time to drill down into your particular offering, and your particular market segment. Primary market research is a group of methods that let you get information directly from the source: your prospects and customers. Learn the leading methods, how to choose which one is right for you, and how to select the right participants. Read more

Creating a Killer Market Research Survey

We don't have to tell you that consumers have strong opinions. Market research surveys give them a formal channel through which to express them. Learn about available channels for survey distribution, the difference between qualitative and quantitative questions, best practices for surveys, and how to analyze the results. Read more

Using In-Depth Interviews and Focus Groups for Your Market Research

While surveys are primarily useful for quantitative research, interviews and focus groups will get you deep, qualitative insights about your market—the juicy, subjective, emotional "data." Learn the advantages of these two methodologies, when to choose an interview (and when to choose focus group), and how to prepare for them. Read more

Best Practices for Moderating and Analyzing Interviews and Focus Groups

When conducting interviews and focus groups for your market research, you'll be working within a time constraint. How do you make the most of that brief—but crucial—encounter with representatives of your target market? Here are strategies for facilitating the conversation and for analyzing the experience afterward. Read more

Conducting Observational Research for Your Business

Observational research refers to the wide range of methods used to collect information on your market by "watching" consumers act in natural or contrived environments. It measures behavioral data directly and unobtrusively. Learn about the available types of observational research to determine the best method for your business. Read more

9 Characteristics of a Good FAQ Page

  Your FAQ exists for one purpose: to stand in for the human who’d be present and available if your website was a brick-and-mortar shop.... Read more

How to Turn Customer Surveys into Testimonials

There’s more than one way to ask for a testimonial from a customer. Searching online for customer reviews, scouring your email for client compliments, recording... Read more

The Business Benefits of Creating Mission, Vision, and Values Statements

Of all the things you have to attend to in your business, these three statements—your mission, vision, and company values—may not exactly be at the... Read more

Introducing Ecommerce UX

Before beginning your ecommerce UX journey, it's worth doing a few things: understanding the benefits of good UX, clarifying your target audience, recognizing that mobile UX is its own topic, and knowing how to conduct user research. Read more

Best Practices for a Great Online Shop Homepage

Your online shop homepage is your storefront window, and the cover of that proverbial book. Prospects will determine whether they're interested in your offering in a matter of milliseconds... so you've got to make that initial impression count. Read more

Best Design Practices for Your Product Pages

With individual product pages, you have the opportunity to display every product you offer—in all its glory. This is your chance to prove that each of your products is worthy of your business's name. Here are best practices for doing so. Read more

Best UX Practices for Your Ecommerce Shopping Cart

Average shopping cart abandonment rates have exceeded 68% every year since 2011—a surprising fact given the remarkable advancements made in ecommerce sophistication in that time. Learn best practices for better conversions in your online shop. Read more

Improving Conversions on Your Checkout Page through Great UX

Most of the reasons consumers give for checkout page abandonment—long processes, concerns about security, bad site navigation—can be rectified through better UX. Learn the traps, and how to avoid them. Read more

Best Practices for Live Chat

When your website visitors have a question, 73% of them want to answer it on their own... and they want to do so while they're still on your website. Live chat will give them the opportunity to do so. Learn best practices to give them a great chat experience. Read more

How to Write Your Mission, Vision, and Values Statements

Collectively, your company’s mission, vision, and values statements will serve as steady focal points for you to return to whenever you or your employees get... Read more

5 Top Tips for Your Business Website

Your business website is your storefront, your virtual salesperson, and the cover of the proverbial book by which your business will be judged. It’s also... Read more

Writing Killer Product Copy: An Introduction

Any product will only be as good as the information presented with it: Product descriptions are the #1 element contributing to customers' decision to purchase. Learn the benefits of good copy, and consider whether you'll DIY or hire a copywriter. Read more

SEO 101 for Ecommerce: Finding the Best Keywords for Your Online Store

Good ecommerce SEO means discovering what your market is searching for; and optimizing your page titles, meta descriptions, tags, and product descriptions with the strongest keywords. Use Amazon, your competitors, and more for keyword research. Read more

What Makes a Good Keyword for Ecommerce?

There are four characteristics of great ecommerce keywords: They have decent search volume, low competition, high buyer intent, and high relevance. Learn what each of these elements means... and what tools to use to measure it. Read more

Best Practices for Ecommerce Keyword Placement

You've done your research and narrowed down your keywords: Now it's time to place them strategically on product and category pages without cannibalizing. Learn how to assign keywords to pages to help Google understand what you want to rank for. Read more

Writing Killer Product Descriptions that Convince and Convert

A good product description does more than "describe" the product at hand. It sells your product by educating consumers on its benefits, its USP, the pain points it solves, and why it's the best possible solution for them. Make the most of this ecommerce element. Read more