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Marketing Surveys

Marketers use surveys to asses their work and progress. In the ordinary course of business, it is important to analyze the effect of marketing strategies. Zoho Survey offers a range of marketing survey templates for marketers to calculate their work by surveying audience. These surveys help assess products, promotional activities and marketing efforts made therein.

Using Marketing Surveys Effectively.

  • What do people think of your products, features and pricing plans?

    In marketing a product, marketers should understand people's comments on products, features and pricing plans. When marketers are aware of people's thoughts, they would be able to improve their products accordingly.

  • Are your promotional activities working?

    Companies promote products both inside and outside their stores. Marketers could ask visitors if the promotional activities are effective. Also, they could ask suggestions on types of promotions, like banners, leaflets and billboards.

  • How effective are your TV ads?

    Marketers nowadays use television advertisements to capture customers' attentions. Therefore, they could ask the people for comments to understand the effectiveness of their ads.

  • Are you fulfilling your consumers' preferences?

    A marketer's motive is to understand customer preferences, so as to fulfill them. He could gather quality feedback on customer preferences and gain suggestions for betterment.

Benefits of Marketing Surveys to Marketers.

  • Consumer preferences.

    Surveys reveal consumer preferences. When a company offers what people desire, they tend to buy the product and even recommend it to others. Therefore, it is important to know people's preferences to offer better products.

  • Marketing skills.

    Comparing marketing strategies used by competitors, would enable marketers to widen their skills. It promotes skilled marketing.

  • Special know-how.

    Marketers would understand the type of marketing strategies that have attracted people, and could adopt those strategies into their marketing.