Because you are a consummate overachiever and haven’t read enough year-in-review lists yet, I bring good tidings—and one more list—to you and yours on this final day of 2014.
These moments, though painful to relive, are important to remember so we can avoid repeating the same awful mistakes in 2015, or, for the sake of humanity, ever.
Initially I planned to rank a list of the 10 lowest lights, but compiling and comparing these sad moments was too sadistic a task for me. After all, it is the holiday season, and it simply wasn’t worth risking the sweet deliciousness of my grandmother’s homemade peanut brittle on a vomit-inducing session of sadness. As a result you will find, in no particular order, a smattering of suckitude from the past year in customer disservice.
We all know that guy.
When he first burst on your social circle’s scene, he was a refreshing change of pace. He was cool. He shared great stories. He whisked you to awesome, hidden spots for the best tacos. It felt like he unlocked an unmatched freedom to do, to be, to explore.
But it didn’t stop there.
He kept pushing, insisting on himself, inserting himself into the center…of everything. He inflated his own ego to a point where he artificially increased his own gravity.
Then he starts hijacking every conversation, ensuring everyone within earshot knows he has actually been to [insert exotic location you dream about visiting] and it wasn’t as awesome as [insert obscure location]. When your friends will get together, it must be on his terms. Everything is required to revolve around him.
Where once your social circle was built around relationships, over time it will all become about him.
Thankfully, as quickly as he appeared he will be gone. Having outgrown your social scene, he will find a new, bigger, better, more connected, wealthier group to commandeer. Read more
By now, you’ve probably heard the call that hijacked the Internet last week. If not, let me warn you. It is painful – incredibly painful. And while I do feel awful for the customer, ultimately, the cancellation call from hell breaks my heart for a shocking reason.
Listen to it again, and try not to empathize for the hapless agent and his cringe-inducing commitment to the Comcast way. This poor soul morphed, in eight short minutes and one tweet, from internal hero (revered and rewarded for his ability to continually face-off against tough odds and win) into the saddest character in a modern-day tragedy. Thankfully, like all great tragedies of the stage, we can heed the warnings and reap the rewards of lessons that become apparent.
First, let me frame the scene. On one side of the phone we have Ryan Block, famous tech journalist (founder of gdgt and founding editor of Engadget), and on the other we have a nameless cog in the massive machine of horrible customer service that is commonly known as Comcast. As in all tragedies, ultimately both players become victims of a larger, more devious force. Read more
Dear Newark Airport Express,
Not that you care, which you made glaringly obvious during our interactions, but your customer service sucks. Actually, sucks is far too generous. Let me see if I can dig up an adjective to accurately describe your “customer service.” Insipid, deprived, anemic… those aren’t quite painting the picture either.
Let’s try this on, Newark Airport Express (operated by Coach USA), whatever the opposite of customer service is – customer disservice? – you dominate that game and will be in contention for the top spot at this year’s most miserable event, the World Cup of Dissatisfaction. Pay attention, Time Warner Cable and Comcast. While your impending supernova of awful customer service might swallow us all, you’re gonna have to fight to take down these buses if you want the trophy.
To those with customers, I beg you to take note. While I don’t have the secret recipe to amazing customer service, I can point you in the right direction (the exact opposite route Coach USA takes) of the most important ingredient. It’s the same ingredient on which many of our most beloved brands base their signature sauce.
Boiled down to the basics, customer service is all about delivering happiness to your customers. So if you only take one thing away today, remember that screaming at paying customers, refusing to offer solutions, threatening missed flights, and making a whole bus full of customers uncomfortable at 5:30 a.m. (all before ever leaving the stop) isn’t recommended. Read more
Seven years ago, I graduated high school. That night with the whole world in front of us, Crandall High School’s Class of 2007, we were severed from it by those hideous black gowns. Seriously, it was impossible to get pocket access and it was devastating.
As wise 18-year-olds, we knew we were living in the golden age of mobile technology and with the complete freedom to text, clunkily update our Facebook and rearrange our Myspace top 8 without fear of teachers or principals intervention so very near, it was excruciating to sit and suffer completely disconnected.
Looking back, it seems trivial to miss that Samsung flip-phone. But this was a far different age. The iPhone was a month from launching, Android was a secret project in the bowels of Mountain View to be announced three months later, you were using a Blackberry, and Bill Gates was the only person in the world actually operating a Tablet.
Put it simply, things changed. This week across the country, there are graduates running their businesses from their smart phones while waiting to scoop their diplomas. Some morph down time into efficient bursts of productivity, solving their customers’ issues from Zoho Support’s mobile app (available to all you cool kids for Android and iOS).
To honor the mobile revolution of the last seven years, here are seven benefits mobile customer service can unlock for you, your agents and your customers. Read more
Remember the good old days when you used Post-it Bookmarks to mark your favourite pages of a book? Each color meant something different and there were different tags within each color. It was a really efficient way to organize the information you cared about in that book.
Now take that behavior and apply it to customer service tickets in your company. That’s exactly what we’ve done with Ticket Tagging. Read more
The ultimate goal for any business is to acquire more customers and serve them in the best way possible. Sounds simple and straightforward, doesn’t it?
Yes, it does. But that’s only when all customers are alike. In reality, customers come in as many varieties as you can think of: different behavior, different tastes, different levels of understanding, different degrees of need and so many more.
Suddenly, your simple and straightforward goal becomes tricky and complicated. But, all’s not over.
Professionals in the customer service function, over the last decade or so, have managed to develop methods to measure customer satisfaction. Customer service itself has evolved so much in the last few years, to the extent that customer ‘satisfaction’ is no longer good enough. At Zoho, we’ve always believed that Customer Happiness should be our goal. With Zoho Support, we believe it should be our customers’ goal too!
With that firm belief, we’ve built Happiness Ratings for Zoho Support. Read more