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A website is the online face of a business, and act as a repository of information. They are the first point of contact for random visitors, and play a vital role in helping them decide on using your service, so it’s got to be really impressive. Call it the front-end of your business activity.

Then there is the back-end, which is the critical business data obtained from these visitors. This collected data is a source of wisdom that teaches you about visitors and trends, enabling you to make smarter projections in future. Collecting and storing data, and more importantly, mining information from piles of collected data has to be done using databases; Zoho Creator databases, in this case. But how do these two ends meet?

When it comes to business process management, the relationship between these two services is blazing, though not very obvious. Zoho Creator databases are pre-integrated into Zoho Sites, and serve two scenarios.

1. Data Collection through Custom Online Forms
2. Dynamic Webpage Content Management

Online Forms:

Be it contact details, event registration, survey or any other unique data collection requirement, Zoho Creator forms can be customized to suit every need. The forms can be inserted into your webpages just by dragging them into place, and they blend with your website’s color theme, so that it appears to be a part of it.

Best thing about forms is that you can configure condition-based actions to make it as intelligent as you wish. For example, you can instantly show or hide a set of fields based on the value of a previous field. This makes sure that only the relevant fields are displayed to users, thus establishing a connection. And every time a visitor fills up a form on your website, an email notification is triggered automatically to keep you informed.

The data collected would be of less value without filters to manipulate it. Searching, sorting and filtering options help you to mine out that essential piece of information from the entire database, without having to write complex combination code.

Dynamic Webpage Content:

This is yet another major implementation of databases on a webpage. Some pages on a website need to be continuously updated with information. So, instead of having to modify the webpage every time, you setup a database for that page, which holds all the frequently changing content, and the layout in which it is displayed on the webpage. Every time you need to add, alter or remove data, you do it on the database, which is simple as filling up a form. The corresponding webpage automatically reflects the changes, without even the slightest delay.

This is especially useful when the website is being collaboratively managed by many members. This database, which is actually a Zoho Creator form, can be shared to all these members, enabling every one of them to keep the website up to date, from independent locations.

These are just the gist of how databases can be used to leverage your website. Both Zoho Creator and Zoho Sites stand up for customization, and cater to unique requirements, so the limit is always what you put on it. Oh, and now is a good time to begin experimenting, because we have Payment Buttons for Dynamic Pages up next, so you’ll want to be familiar with databases by then 😉