Best Marketing Analytics Tool for Data-Driven Marketing Teams

A powerful marketing analytics tool that helps you extract meaningful marketing insights. Visualize data using interactive dashboards, gain meaningful insights, and accurately forecast your marketing metrics using our marketing analytics software.

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Marketing Analytics Software - Zoho Analytics

All-in-one Marketing Analytics Software

Use our marketing analytics tool to maximize your ROI. Zoho Analytics tracks all critical metrics in a single platform, providing comprehensive insights that help you make data-driven decisions and improve your marketing strategic outcomes.

  • Detailed performance analysis for data-driven marketing

    Make your marketing efforts data-driven by analyzing your campaign performance such as open and click rate, ad performance including clicks, CPC, and CTR, and insights into page impressions and clicks.

  • Measure your ROI

    Measure your marketing ROI and in turn, optimize your spending efficiently. Extract powerful insights, arrive at informed decisions, and devise your digital marketing strategies.

  • Centralize your marketing data

    Blend your marketing data from multiple data sources, such as Zoho Campaigns, Google Search Console, and Google Analytics, and start analyzing them from one place.

  • Boost your website traffic

    Track and analyze your website traffic metrics in minutes. Discover the top-performing pages, create content that resonates with your audience, reduce bounce rates, and boost your conversion rates.

  • Analyze your marketing campaigns

    Effectively analyze the impact of your email campaigns with the powerful pre-built dashboards. Track your open rates and click rates, and plan your email marketing campaigns efficiently.

Marketing analytics tool for detailed performance analysis
Marketing Analytics of ROI - Zoho Analytics
Centralized marketing analytics tool
Marketing analytics Dashboard of Google Ads - Zoho Analytics
Analysis of campaigns data - Zoho Analytics

Important Features of a Marketing Analytics Tool

2 Million Users. 50 Million Visualizations. 1 Analytics Platform.

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    Collaborative analytics

    Develop & analyze reports together with your content marketing team. Share and embed your visualizations for wider consumption.

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    Pre-built visualizations

    Instantly kick start your analytics journey with over 75 pre-built data visualization reports and dashboards on your marketing performance.

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    Email, export, and print reports

    Export or print reports for offline access. Schedule your reports and dashboards to be emailed automatically to the given recipients.

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    Data blending

    Combine data from different sources for cross-functional analysis. For example, blend data from Bing Ads, Google Analytics, and CRM to create a full conversion funnel.

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    Smart AI analytical assistant

    Type out your questions, and see Zia, our AI-powered assistant, come up with suitable answers in the form of reports and KPI widgets.

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    Embedded analytics

    Get a powerful BI, reporting, and white-labeled analytics solution, embedded within your product/application, or set up as a standalone portal.

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Marketing analytics dashboards

Zoho Analytics lets you slice and dice your marketing data the way you want. The pre-built marketing dashboards give you a quick bird's eye view of all your key metrics.

 

Website Analytics

Track your website's performance key metrics such as impressions and clicks, CPC, CTR, keywords, search volume, and more.

Analyze website data from:

  • Google Analytics
  • Google SearchConsole
  • Semrush

Ad Analytics

Track your ad campaign metrics such as impressions, clicks, engagement rate for your campaigns, CTC, CPC, conversion rates, and more.

Analyze data for your ad platform:

  • Google Ads Analytics
  • Bing Ads Analytics
  • LinkedIn Ad Analytics

Social Media Analytics

Track the performance of your social media handles with social media analytics and monitor key metrics such as subscriber count, engagement rate, and more.

Analyze data from all your social media platforms:

  • Facebook Analytics
  • Twitter Analytics
  • YouTube Analytics
  • Website Analytics
  • Ad Analytics
  • Social Media Analytics
Marketing analytics software for website analysis Marketing analytics for advertisements Marketing analytics tool for social media analysis

Best Marketing Analytics Tools for Marketers

Zoho Analytics

Zoho Analytics is a unified and AI-powered marketing analytics tool that brings data together from various data sources like advertising, email, social medias, web analytics, and CRM systems into a single analytics workspace. With AI-assisted insights, built-in data preparation, and predictive insights, it enables marketers to move beyond basic reports and make smarter, faster decisions.

Unified marketing visibility

Consolidate marketing data from multiple platforms to gain a complete view of campaign performance and ROI.

AI-driven insights

Uncover trends, spot anomalies, and predict outcomes using advanced analytics and AI-assisted insights.

Platforms available

Web, iOS, Android.

Pricing

Flexible and affordable pricing plans, with a fully functional free trial available.

Google Analytics 4

Google Analytics 4 (GA4) is a widely used digital analytics tool designed to measure user interactions and engagement. It provides event-based reporting to understand traffic sources, user behaviours, and conversions.

Cross-platform tracking

Track user activity across web and mobile apps in a single property.

Engagements insights

Analyze events, funnels, and conversions to measure digital marketing effectiveness.

Platforms available

Web

Pricing

Available as a free platform, with advanced capabilities offered through Google Analytics 360.

HubSpot Marketing Hub

HubSpot Marketing Hub is an integrated marketing platform that combines analytics to help teams track campaign performance and lead journeys. It is commonly used by inbound marketing teams to connect marketing activities with pipeline outcomes.

Campaign analytics

GMeasure results across emails, landing pages, and marketing campaigns from one dashboard.

Attribution analytics

Understand how different marketing touchpoints influence conversions.

Platforms available

Web, iOS, Android.

Pricing

Tiered pricing from free tools to enterprise plans.

Adobe Analytics

Adobe Analytics is an enterprise-grade marketing analytics solution designed for advanced customer journey and digital experience analysis. It is best suited for large organizations with complex data needs.

Detailed segmentation

Create detailed audience segments based on real-time and historical behaviour.

Real-time reporting

Monitor and analyze campaign and customer data as it happens.

Platforms available

Web

Pricing

Custom, enterprise-based pricing.

Marketing Analytics Data Connectors

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Hear it from our customers

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"Zoho Analytics is an excellent tool for tracking and optimizing campaigns. The automated mailers let us send weekly reports to all our clients in an automated fashion. I would recommend it to any mid-size company which deals with data."

Anshuk Aggarwal

Co-Founder, Xplanck

Turn raw data into insights with a marketing analytics tool.

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Marketing Analytics Tool FAQs

What are marketing analytics tools?

  • Marketing analytics tools are solutions that enable businesses to actively track, measure, and analyze their marketing performance using charts and graphs. Marketing analytics software consistently monitors your marketing performance, identifies trends and anomalies in the marketing data, and provides valuable insights into your marketing strategies.

Why do you need a marketing analytics tool?

  • A marketing analytics tool is helpful for businesses make informed decisions, optimize marketing strategies, and improve overall marketing performance. Here are some key reasons why you need a marketing analytics tool:
    • Performance Measurement
    • Identifying Successful Campaigns
    • Customer Insights
    • Attribution Analysis
    • Competitor Analysis

What are the types of marketing analytics?

  • Marketing analytics encompasses various types of analytics that help businesses gain insights into their marketing efforts and performance
    • Customer Segmentation & Profiling
    • Inbound Marketing Analytics
    • Outbound Marketing Analytics
    • Attribution Analytics
    • Marketing Mix Modeling

What are the benefits of using marketing analytics tool?

  • Marketing analytics software is a useful tool to analyze and track the marketing activities of any business. The benefits of using marketing analytics software are as follow:
    • Generate reports and KPIs : Marketing analytics software enables performance monitoring through reports and KPIs generated from marketing data pooled from multiple sources. They also help in spotting trends and patterns which can determine the further course of action.
    • Accurate insights : With the help of modern technologies such as artificial intelligence (AI) and machine learning (ML), marketing analytics software provides accurate and reliable insights, consumable by users of all types.
    • Better decision-making : By leveraging the insights gained from marketing analytics software, businesses can make better decisions regarding their marketing strategy, helping them to optimize their efforts and achieve their goals.

What are the key features to look for in marketing analytics software?

  • To ensure the accuracy of the insights obtained from your data, it is recommended that the marketing analytics software you choose possesses the following features:
    • Data blending capabilities to merge data from multiple sources like files and feeds, databases, business applications etc.
    • Multiple data visualization options, such as charts, KPIs and pivot tables etc.
    • AI-powered analytics that can easily identify accurate insights which can be consumed by all
    • Collaborative features that enable teamwork and knowledge-sharing
  • In addition to the above, a modern analytics tool will offer more advanced analytical features.

Why choose Zoho Analytics as your marketing analytics platform?

  • With Zoho Analytics marketing analytics platform, you can easily interpret complex data thanks to a wide range of data visualization options. Use the power of AI-augmented analytics to dive deep into insightful data analysis. Boost your marketing team's productivity and efficiency with Zoho's collaborative features. Sharing and presenting your marketing analytics is also a breeze with Zoho's embedding capabilities for reports and dashboards.

What are the top marketing analytics software for marketers to automate their reporting?

  • Leading marketing analytics software includes Zoho Analytics, Google Analytics 4, HubSpot Marketing Hub, and Adobe Analytics, which automate data collection, dashboards, and report scheduling..

What are the top marketing analytics platforms with AI-powered insights?

  • Zoho Analytics, Adobe Analytics, and GA4 offer AI-powered insights like trend detection, anomaly alerts, forecasting, and automated recommendations for improving marketing performance.

What level of analytics expertise does marketing analytics require?

  • Modern marketing analytics platforms are designed for both beginners and analysts, offering no-code dashboards, guided insights, and advanced analytics options for experienced users.

How much time does it take to set up with marketing analytics?

  • Most marketing analytics tools can be set up within a few hours using pre-built connectors, while advanced customization and data modeling may take a few days.

Which tool is commonly used for marketing analytics?

  • Google Analytics 4 is one of the most commonly used tools, while platforms like Zoho Analytics and HubSpot are popular for advanced marketing reporting and ROI analysis.