Google Analytics

Google Analytics Advanced Reporting

The Zoho Reports Advanced Reporting for Google Analytics empowers your Google Analytics data with advanced reporting and analytical capabilities. This integration enables you as a marketer to 'slice and dice' your Google Analytics data the way you want, analyze key metrics, and make informed decisions to optimize your SEO/SEM campaigns.

The Zoho Reports - Google Analytics integration comes with over 50+ domain specific reports and dashboards organized functionally as page tracking, traffic sources, demographics, geo, events, site speed, e-commerce, and AdWords. This will help you jump start your analysis. Not just that, you can also create your own reports and dashboards using custom modules. 

Note:

  1. Google Analytics Advanced Reports integration is available only in Paid plans from the new version released on 23rd March 2018. 
  2. Users who have set up this integration on Zoho Reports free plan, before the new version release, can continue to use it for free. However, if they wish to set up a new Google Analytics integration henceforth, they need to subscribe to any of the paid plans. 

General

  1. What is Zoho Reports?
  2. Why Google Analytics Advanced Reporting connector?
  3. Who can use the Google Analytics Advanced Reporting connector?
  4. How is Zoho Reports advanced reporting different from the reporting offered by Google Analytics?

Pricing

  1. How much does this cost?
  2. What do you mean by 'Users' in the pricing plan?
  3. What do you mean by 'Rows' and how is it calculated in the pricing plan?

Setup

  1. How do I setup Google Analytics Advanced Reporting?
  2. What are the modules supported?
  3. Can I create custom modules?
  4. How long should I wait for my Google Analytics data to initially appear in Zoho Reports?
  5. I got this email which said 'Setup Process Failed'/'Synchronization Process Failed'. What should I do?
  6. How frequently can I synchronize my data with Zoho Reports?
  7. Can I edit the Google Analytics connector Synchronization settings?
  8. Can I synchronize my Google Analytics data instantly?
  9. Can I set up the Google Analytics within any other existing databases or in any other Advanced Analytics database?
  10. Can I add/modify data in the Google Analytics data tables from within Zoho Reports?
  11. Can I add new columns to the Google Analytics data tables from within Zoho Reports?
  12. Can I add new data tables in this reporting database to create reports & dashboards?
  13. Can I transfer my Google Analytics connector to another admin account?
  14. How can I remove the setup?

Reporting Features

  1. How can I create reports using this connector?
  2. What are the modules in Google Analytics on which I can create reports?
  3. Can I create reports by combining data from different modules in Google Analytics?
  4. What are the report types supported by Zoho Reports?
  5. What are Formulas (metrics) in Reports?
  6. How do I create my own formulas (metrics) in Zoho Reports?
  7. What are the default formulas added by Zoho Reports on setting up this connector?
  8. Can I combine data from other sources with the data from Google Analytics to create reports and dashboards?
  9. Can I join data from multiple tables to create reports?
  10. What are Query Tables?

Cross-Functional Analytics with Business Applications

  1. What are the popular business applications that I can integrate Google Analytics with?
  2. How can I analyze the data from other business applications along with Google Analytics?
  3. Will a relationship (lookup) be created between Google Analytics and other applications I integrate Google Analytics with?
  4. How can I fetch data from Google AdWords?

Users, Sharing & Collaboration

  1. How do I share the reports in Zoho Reports with my colleagues?
  2. Why are other members of my company not able to access the reports created?
  3. How can other members of my company create reports?
  4. What are the user roles available in Zoho Reports?
  5. Why can't other users edit the reports that I have shared with them?
  6. Can I share the same report created by multiple users with different criteria associated, so that they see different data?
  7. Can I export a report/dashboard?
  8. How can I print the reports & dashboards created in Zoho Reports?
  9. How can I email reports & dashboards created in Zoho Reports in a scheduled manner?
  10. How do I embed my reports in my intranet, blog or presentation?

Solutions

  1. How do I import the goals data in Google Analytics into Zoho Reports?
  2. Does Zoho Reports support embedded analytics or rebranding?

Support

  1. How do I get technical support on Zoho Reports?
  2. Can I have someone from Zoho do a demo of this for me?

General

1. What is Zoho Reports?

Zoho Reports is an on-demand reporting and business intelligence solution that helps you derive insights on your business data through its powerful reporting and analytical capabilities. You can create dynamic reports in minutes, with no IT help.

It offers the following important capabilities:

2. Why Google Analytics Advanced Reporting connector?

The Zoho Reports Advanced Reporting for Google Analytics empowers your website data with advanced reporting and analytical capabilities. This integration enables you as a marketer to 'slice and dice' your Google Analytics data, analyze key metrics, and make informed decisions to optimize your SEO/SEM operations.

This brings in all the capabilities of Zoho Reports described above to Google Analytics users.

3. Who can use the Google Analytics connector?

Any Google Analytics user who wishes to implement advanced reporting and analytical capability to their website data can set up this integration.

4. How is Zoho Reports advanced reporting different from the reporting offered by Google Analytics?

The advantage of using Zoho Reports advanced reporting for Google Analytics over the reporting module offered by Google Analytics is mentioned below:

  • Zoho Reports provides you in-depth reporting and analytical capabilities over your Google Analytics data
  • Offers a powerful formula engine that enables users to easily create 
  • Provides about 25+ chart types and grid views for data visualization
  • Allows users to create single number widgets and chart type widgets in a dashboard
  • Enables customizations and exploratory analytics
  • Perform cross-functional analytics by blending data from 100+ data sources
  • Collaboration is possible via 'Share' option as well as email
  • Users can export their data in various file formats and print them
  • Publish reports and dashboards by embedding them in a website or blog

Pricing

1. How much does this cost?

Google Analytics Advanced Reporting is available for free in all the paid plans of Zoho Reports.  Click to learn more about Zoho Reports Pricing.

2. What do you mean by 'Users' in the pricing plan?

Anyone to whom you privately share your databases, tables (data), reports and dashboards, created in Zoho Reports, for collaboration is considered a 'User' in Zoho Reports. A user is identified by his/her unique email address, with which their Zoho Reports account was registered.

Suppose you subscribe to the Zoho Reports Standard plan, you can privately share the data/reports in your account and collaborate with 4 other persons. Now your Zoho Reports account is said to have 5 users (including yourself). 

3. What do you mean by 'Rows' and how is it calculated in the pricing plan?

In Zoho Reports, a row or record is defined in the same context as in a database (or spreadsheet). In simple terms, a table consists of rows (records) and columns (fields). Each row in a table represents a set of related data and has the same structure. For example, in a table that represents "Invoices", each row would represent a single invoice record. The number of rows calculated for pricing is the sum of all rows/records stored across all your database tables in your Zoho Reports account.

Setup

1. How to Setup Google Analytics Advanced Reporting?

Refer:

2. What are the default modules supported?

  • Demographics
  • Geo
  • Event Tracking
  • Page Tracking
  • E-commerce
  • Traffic Sources
  • Site Speed
  • AdWords
  • Custom Modules

3. Can I create custom modules?

Yes, you can create custom modules using the option Create new Module either at the time of the setup or while editing the setup.

Note:

4. How long should I wait for my Google Analytics data to initially appear in Zoho Reports?

After configuring this connector, you might have to wait some time for the initial fetch to happen. You will receive an email notification once the import is complete. If you access the reporting database before the initial fetch, it will not display any data.

5. I got this email which said 'Setup Process Failed'/'Synchronization Process Failed'. What should I do?

The import/sync process of your Google Analytics data can fail sometimes, due to a variety of reasons. Hence you may receive such emails occasionally. The Zoho Reports team will look into it immediately and get back to you, after taking the required corrective action.

Case 1: You will receive the Setup Process Failed mailwhen there is a failure during the initial fetch. In this case, we request you to:

  • Open the database in which you have set up the connector.
  • Click the Data Sources button in the Explorer tab.
  • In the Data Sources tab that appears click the Retry Now link.
  • If the issue persists please do write to support@zohoreports.com. We will look into it and get back to you immediately.

Case 2: You will receive the Synchronization Failed mail if there is any failure during the data synchronization process between Google Analytics and Zoho Reports, after the initial setup & import of data. This might be a momentary failure due to any internal issues. This import schedule will get suspended if there are five successive failures.

6. How frequently can I synchronize my data with Zoho Reports?

You can synchronize your data once every day.

7. Can I edit the Google Analytics connector Synchronization setting?

Yes, you can edit the Google Analytics connector synchronization setting if you are the administrator of the Google Analytics Advanced Reporting Database in Zoho Reports.

To do so,

  • Open the Google Analytics Advanced Reporting reporting database.
  • Click the Data Sources button in the Explorer tab.
  • In the Data Sources tab that opens, click the Edit Setup link.

  • Make the necessary changes and click Save.

8. Can I synchronize my Google Analytics data instantly?

Yes, you can synchronize your Google Analytics data instantly when needed.

To synchronize your data instantly:

  • Login to your Zoho Reports account.
  • Open the corresponding reporting database.
  • In the Explorer tab, click Data Sources button
  • In the Data Sources tab that opens click Sync Now.

  • Google Analytics data will get instantly synchronized. You can use this option for a maximum of five times between the schedules.

9. Can I set up the Google Analytics Advanced Reporting in any other existing reporting databases or in any other Advanced Analytics database?

Yes, you can setup the Google Analytics Advanced Reporting in any of the existing reporting databases or in any of the Advanced Analytics database to analyze data together.

To do this,

  • Open the reporting database into which you would wish to import your Google Analytics data
  • Click the Import Data button in the Explorer tab or Select New > New Table/Import Data.
  • In the Create New Table tab that opens, select Import from Google Analytics.
  • In the Import from Google Analytics dialog that opens, authenticate your Google Analytics account.
  • Select the modules that needs to be imported into Zoho Reports.
  • Select the necessary schedule import options in the Schedule Import Settings section and click Next.

Your Google Analytics data will be imported into your database. Refer to this setup presentation.

 10. Can I add/modify data in the Google Analytics data tables in Zoho Reports?

No, you cannot add/modify data in the Google Analytics data tables. Data from Google Analytics application will automatically get synced into Zoho Reports in the different tables. You cannot edit any of this data or add new data records from within Zoho Reports. 

However, you can add new tables and add/import data into that, to create reports combining it with the data from Google Analytics. To know more refer Question 12.

11. Can I add new columns to the Google Analytics data tables from within Zoho Reports?

No, you cannot add new columns. But, you can add Custom and Aggregate Formulas (i.e., calculated fields) to these tables to derive your own business metrics. Refer Adding Formulas to know more on this.

12. Can I add new data tables in this reporting database to create reports & dashboards?

Yes, you can add new data tables. Click New > New Table to add a new table in the existing Google Analytics reporting database.

With this feature, you can import data from other sources or add them manually into your reporting database to analyze and create reports combining this with your Google Analytics data. You can also import data from other business applications like Zoho CRM, Salesforce CRM etc.

Refer:

13. Can I transfer my Google Analytics connector to another admin account?

At present, we do not provide an option in the user interface. If you require this transfer, please do mail us to support@zohoreports.com and we will do this for you.

Once the transfer is done, the new administrator must log in to his Zoho Reports account and follow the below steps.

  • Open the corresponding reporting database.
  • In the Explorer tab, click the Data Sources button.
  • In the Data Sources tab that opens click Re-authenticate and follow the process then on. 

14. How do I remove this setup?

  • Login to your Zoho Reports account.
  • Open the corresponding reporting database.
  • In the Explorer tab, click Data Sources button
  • In the Data Sources tab that opens click the Settings icon and select Remove Data Source as shown in the snapshot.

Reporting Features

1. How can I create reports using this connector?

Refer,

2. What are the modules in Google Analytics on which I can create Reports?

You can create reports using the data from the following modules:

  • Demographics
  • Geo
  • Event Tracking
  • Page Tracking
  • E-commerce
  • Traffic Sources
  • Site Speed
  • AdWords
  • Custom Modules

3. Can I create reports by combining data from different modules in Google Analytics?

The modules in Google Analytics will not be linked by default. If you wish to create reports by combining data from the different modules in Google Analytics, you must first create a lookup relationship between them. 

To define a lookup relationship between two tables, it is essential that the tables have at least one column which is common between them. Follow the below steps to create a lookup relationship:

  • Open the corresponding table, right-click the column header and select Change to Lookup Column.
  • In the Change to Lookup Column dialog that opens, select the column to look up.
  • Click OK

Post that, you can create reports by simply dragging and dropping the columns from the different modules into the respective shelves of the reports designer.

To learn in detail about creating a lookup refer to this help documentation.

4. What are the report types supported by Zoho Reports?

Zoho Reports supports a wide variety of reports.

  • Charts
    • Pie
    • Bar
    • Stacked bar
    • Bubble
    • Packed Bubble
    • Line
    • Smooth Line
    • Scatter
    • Combination
    • Area
    • Stacked Area
    • Web
    • Funnel
    • Doughnut
    • Dial
    • Bullet
    • Table View
  • Pivot tables (Matrix Views)
  • Summary view
  • Tabular view
  • Dashboards (multiple reports arranged in the same page)
  • KPI Widgets

5. What are Formulas/metrics in reports?

Formulas, as the name indicates, are calculations that help you derive key business metrics that can be used for reporting and analysis. Zoho Reports provides a powerful formula engine to create any type of calculations required, to enable creating the required reports. Refer Adding Formulas in Zoho Reports to know more.

6. How do I create my own Formulas in Zoho Reports?

You can create a custom formula by clicking Add > Formula Column/Aggregate Formula in a Table. Refer to the Adding Formulas in Zoho Reports help page.

7. What are the default formulas that gets added by Zoho Reports on setting up this connector?

The default formulas added by Zoho Reports are listed below. You can view these formulas by opening the corresponding table and selecting Add > Edit Formulas from the toolbar.

The following are the default formulas in the Site Speed table

Formula NameFormulaFormula TypeDescription
Avg. Page Download Time (sec)Column("Page Download Time (ms)"/"Page Load Sample")/1000Displays the average time (in seconds) it takes for the page to loading from initiation of the pageview (e.g. click on a page link) to load completely in the browser.
Avg. Domain Lookup Time (sec)Column("Domain Lookup Time (ms)" /"Page Load Sample") /1000The average time spent to DNS lookup for the page in seconds
Avg. Redirection Time (sec)Column("Redirection Time (ms)"/"Page Load Sample")/1000The average time spent in redirecting the page in seconds
Avg. Page Load Time (sec)Column("Page Load Time (ms)"/"Page Load Sample")/1000The average time taken in seconds for the page to load
Avg. Server Response Time (sec)Column("Server Response Time (ms)"/"Page Load Sample")/1000The average time taken in seconds for your server to respond to a user request.
Avg. Server Connection Time (sec)Column("Server Connection Time (ms)"/"Page Load Sample")/1000The average time taken in seconds for the user to connect to the server

8. Can I combine data from other sources with the data from Google Analytics to create reports and dashboards?

Yes, you can combine data from your other sources with your Google Analytics application data for analysis.

To do this, you need to add/import a new data table into the Google Analytics reporting database as explained in the previous question and then define a look-up to join it with the table from Google Analytics.

To define a lookup relationship between two tables, it is essential that the tables have at least one column which is common between them. Follow the below steps to look up a column from Google Analytics along with the data from any other source.

  • Open the corresponding table, right-click the column header and select Change to Lookup Column.
  • In the Change to Lookup Column dialog that opens, select the column to look up.
  • Click OK

Click to learn more.

9. Can I join data from multiple tables to create reports?

Yes, you can join data from multiple tables to create the reports. Refer to the previous question for detailed help on this.

10. What are Query Tables?

Query Table is a feature that enables you to prepare data for easy reporting and analysis. You can combine data from one or more tables in a reporting database and create specific data views using the standard SQL SELECT queries. These data views are similar to tables and you can perform operations such as report creation, sharing, and even create another Query Table over an existing Query Table.

Refer to this help document to know how to create Query Tables in Zoho Reports.

Cross-Functional Analytics with Popular Business Applications

1. What are the popular business applications that I can integrate and analyze Google Analytics data with?

You can import and analyze data from all the applications that Zoho Reports offers integration with. Please refer to our Integrations page to know more.

2. How can I analyze the data from the popular business applications along with Google Analytics?

To import data from the third party business apps,

  • Open the Google Analytics database
  • Click the Import Data button
  • In the Create New Table tab that opens, select the application that you wish to import.
  • Provide the necessary authentications
  • Select the necessary modules and fields
  • Select the schedule import options
  • Click Create

This will import the data into the database. You can combine it with your Google Analytics data by creating a lookup relationship. Refer to this question to learn about creating a lookup.

3. Will a relationship (lookup) be created between Google Analytics and other applications I integrate Google Analytics with?

A lookup relationship will not be created automatically between the Google Analytics modules and the modules of the application that you are trying to import. You will have to manually link the tables using a lookup relationship.

To manually create a lookup relationship refer this help link - https://www.zoho.com/reports/help/table/joining-tables.html

4. How can I fetch data from Google AdWords?

If you have selected the AdWords module while setting up the integration, your Google AdWords data will be imported into the database. If not, you can select the module while editing the setup. We also offer an AdWords integration, please do check out this link.

Users, Sharing & Collaboration

1. How do I share the reports in Zoho Reports with my colleagues?

You can easily share the reports that you create with the other users in your organization. Refer to Sharing and Collaboration help page for more details on this.

Once you privately share a report with your colleagues they will be able to access the reports as you do. Refer here to know how to access the reports.

2. Why are other members of my company not able to access the reports that I create?

When a Google Analytics Administrator configures the Google Analytics - Zoho Reports, the tables, and reports will be available only to him/her, by default. The Administrator has to share the database with other members of the company. Only then will the default reports be accessible by those members.

To know more, refer to Sharing and Collaboration help page.

3. How can other members of my company create reports?

The Google Analytics Administrator who has set up the should share the tables present in 'Google Analytics Advanced Reporting' database with other members of the company. Once this is done, the shared users can create reports based on those tables.

To know more, refer to Sharing and Collaboration help page.

Note: If you add a user as a Database Owner in the Google Analytics reporting database created in Zoho Reports (Refer Managing Users in Zoho Reports, to know how to add Database Owners), the user will be able access all the data & reports, create new reports and do any operation that you could do on the reporting database

4. What are the user roles available in Zoho Reports?

Zoho Reports offers three user roles - Administrator, Database owner, and User. Click to know more about the Zoho Reports Organization Model and User Roles.

5. Why can't other users edit the reports that I have shared with them?

This is the expected behavior. Only when the users to whom the reports are being shared is set as a database owner, they will be able to edit the reports. If a normal user wants to edit the report, he/she will have to save the report with a new name using the Save As option toolbar. The User can edit this report. To know more about user roles, click here.

6. Can I share the same report created to multiple users with different criteria associated, so that they see different data?

Yes, you can. Refer the topic Apply filter criteria.

7. Can I export a report/dashboard?

Yes, you can export the report/dashboard in various file formats such as CSV, EXCEL, PDF, HTML, and Image. Click to know more.

8. How can I print the reports & dashboards created in Zoho Reports?

In order to print the report/dashboard, you first need to export it. You can export the report in various file formats such as CSV, EXCEL, PDF, HTML and Image. Click to know more.

Note: If you are a user to whom a report has been shared and you want to take a print, ensure you have been provided the Export permission by the Administrator to the report, only then you will be able to print the report.

9. How can I email reports & dashboards created in Zoho Reports in a scheduled manner?

If you are the Administrator of the Zoho Reports or a 'Database Owner', you can schedule reports and dashboards to be emailed automatically. Refer to the email schedule section in this help documentation.

10. How do I embed my reports in my intranet, blog or presentation?

You can easily embed the reports & dashboards created in Zoho Reports in your website, web application or blog. Refer Embedding in Web Pages/Blogs to know more about this.

Solutions

1. How do I import the goals data in Google Analytics into Zoho Reports?

 2. Does Zoho Reports offer Embedded Analytics or rebranding?

Yes, Zoho Reports supports various rebranding options such as Portal rebranding/white labeling and Logo Rebranding.

Support

1. How do I get technical support on Zoho Reports?

We offer 24x5 technical support (Monday to Friday). In case if you need our assistance kindly do mail us your questions to support@zohoreports.com.

You can also reach out to us on our toll-free numbers -

  • United States: +1 (888) 900 9646
  • United Kingdom: +44 (20) 35647890
  • Australia: +61-2-80662898
  • India: +91-44-67447000

2. Can I have someone from Zoho do a Demo of this for me?

Yes, certainly. Register for a demo in this page.