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would like to share relevant useful content over email to keep their
subscribers engaged and happy. However, no one likes being branded as a
spammer when they only intended to send genuine emails to their
subscribers. Yet, a lot of people opt to receive their emails and later
mark them as spam. Not good. Now, to tak
care of this, Zoho Mail provides a feedback loop service to ESPs and
senders sending emails to Zoho users that helps them stay clean,
maintains IP reputation and improves email deliverability. This can
indeed be a seamless, effortless and simple task.

If you are an ESP or a sender sending emails from your own IP, register
yourself with Zoho’s feedback loop service, and we will show you how to
stay away from unhappy subscribers and how not to bother them, once they have
indicated disinterest in your emails.

You must be thinking, now, how does this work with Zoho?

  • You send an email to a Zoho user on behalf of your customer/user
  • Recipient marks your email as spam
  • You receive a notification with a report in ARF (Abuse Reporting Format)

Below is the typical work flow of the Zoho feedback loop service.

Benefits using Zoho’s feedback loop service:

  1. Maintains IP reputation
  2. Improves email deliverability
  3. Improves overall quality of user subscription

Zoho’s feedback loop service helps
ESPs and other senders stay clean by reporting whenever their emails
to Zoho users are marked spam. We report complaints to users (email
senders) with a “copy of the message” to help senders identify &
relieve unhappy subscribers.

subscribers can be a major cause for high spam complaint rates.
Often, users are mistaken during a sign up process and end up marking
your email as spam. We here at Zoho can help you avoid these hiccups.

makes utmost sense to keep you and your organization registered and
safe, in order to avoid being blocked by an ISP. What’s more, Zoho’s feedback loop service is free! I definitely want to safeguard my
organization’s IP reputation, wouldn’t you?

Refer here to find answers to some basic questions.

Get started by clicking https://fbl.zoho.com.

(NOTE: Due to some issues, the link above may not function for some users. We are working on fixing this! UPDATE: It’s fixed now.)