This is a guest post by Shabana Shiliwala, who owns The Financial Sort, a financial planning company based in Austin, Texas.
As a small business owner with a limited number of staff, you have to make the most of each employee to run your business–the receptionist also does marketing activities, the accountant also does event planning, etc. So if there’s a part of your business that isn’t running as well as it should, maybe it’s because you don’t have the right person doing it.
“What are your strengths and weaknesses?” is a question you most likely asked each of your employees during their job interviews. Now that you know them better, were their self- assessments accurate? What makes each of them tick? Observing their talents and strengths is the first step in understanding how to delegate tasks to the best person for the job.
Customer service: When someone in the office is sick, who is the first person to ask how he/she is doing? Who always gets a laugh out of everyone even in tense situations? Some people have a natural ability to see what others need and put them at ease, which are exactly the qualities required to provide excellent customer service: offering assistance at just the right moment by noticing when a customer is overwhelmed or confused and knowing how to engage customers to feel good about purchasing a product or service.
Event planning: Who always brings up the idea for an office Secret Santa, potluck or lunch outing, then takes the initiative to organize it? Who has the neatest cubicle area? Making sure your next event goes smoothly means not only having someone holding the reins who is analytical and thorough enough to not miss a single detail, but is also persistent and organized enough so that everyone involved knows what to do and stays motivated.
Marketing: You know who has an “eye” when you see it–how they dress, the type of greeting card they give you, the comments they make about advertisements. Whether it’s artistic talent or a sense of style, what matters is that you take notice and are impressed–exactly the reaction you want from your marketing efforts. The next time you’re creating a flyer, store display or signage, harness the skills of the employee who has an “eye” for design.
Maximizing the strengths of each of your employees will help your business run better because you have the right people doing the right tasks. But there’s a bonus–your staff will enjoy their work more when they’re able to do what they’re best at doing, which your customers can’t help but notice. Happy staff = happy customers = happy business owner.