Whenever I run into a problem with a service I frequently use, I try to reach out to the brand on social media. This is not just so I can (hopefully) find a solution to the problem, but I also do it to see how that brand handles social media interactions with regular customers.
Zoho Social 3 min read
Over the last few years, Twitter has evolved as one of the most popular and most versatile social networks for businesses to communicate with their audience. The fact that Twitter keeps adding cool, new features every now and then makes things even more interesting for marketers and brand managers. In this post, we'll look at 10 ways in which businesses can use Twitter to more effectively engage their audience and build their brand presence.
Zoho Social 8 min read