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Do you ever get bogged down by your software? Is the management
of the software itself becoming more taxing than actually using it for its
purchased intention?

At the CRM Evolution Conference in New York City, I got a
chance to chat with Alex Eldridge, Director of Project Management for


who has been taxed with the project
of finding a new CRM solution for the company. They are currently using the
desktop-based CRM/contact management solution, Goldmine.

I chatted with Eldridge about his process of what he is
looking for in a CRM solution. He boiled it all down to these four criteria:

  • Reduced complexity
    Systems are currently too difficult to manage. There is a major technical debt
    of upgrading systems.

  • Less burdersome change
    : Changes in browsers and operating systems have become a source
    of failure.

  • Less specialized
    : Instead of locking the understanding of a system into a few
    people’s heads, Eldridge is looking for simpler systems for which development
    can be extended to the end users. He wants them to be empowered to do more on
    their own.

  • Improved quality of data
    Does not want data in different formats where they are out of alignment. Looking to
    create greater synchronicity on data.

Tags : cloud / CRM