Companies hire T3 Direct to generate leads. T3 Direct provides appointment setting, guaranteed marketing, and face-to-face meetings. In addition, T3 Direct also deploys scalable customer relationship management (CRM) and sales force automation databases (SFA), email drip marketing, voice & fax broadcasting, search engine marketing and pay-per-click management. T3 Direct grew more than 500% in the past 5 years, and 37% in the past 6 months alone. The company has expanded into a new 96-seat call center to handle the explosive growth. The secret to T3 Direct' success is their ability to show their customers real value, backed by guaranteed results.
Prior to implementing Zoho CRM, T3 Direct used ACT to manage a contact database, Telemagic to provide outbound dialing and phpBB, an open-source bulletin board, to enable client lead retrieval. This cobbled together system worked fine when T3 Direct had only a handful of clients, but as they grew, the need for a robust and integrated system became more prevalent:
When searching for a solution to these issues, cost was an important factor. Due to competition from other agencies and marketing firms, T3 Direct needed a solution with a relatively low total price, while still providing simple set-up and customization. The solution also had to be secure and accessible from any browser. A hosted software-as-a-service (SaaS) solution was preferable.
Senior management at T3 Direct has a diverse background and years of industry experience in different processes, systems and with other telemarketing companies. At his previous company, T3 Direct Director of Marketing Jonathan Mason had evaluated dozens of CRM providers prior to implementing Zoho CRM. His experience with Zoho CRM far exceeded his expectations.
T3 Direct selected Zoho CRM to replace the existing contact management, collaboration and sales activity tracking systems:
The top three benefits that T3 Direct realizes by using Zoho CRM are: