Case Study - Bharath Beedi Works

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quote-leftOur business model is complex with multiple production facilities and sales locations each using techniques and processes localized to suit their requirements.

KVP* has been able to provide us with a solution that gives us an overview across various stages of business and thus enable quick decision making. We are happy with KVP's expertise and ability to provide end-to-end solutionsquote-right Ananth Pai, Executive Director,
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About Bharath Beedi Works

Bharath Beedi Works Ltd. is a market leader in the tobacco business with sales coverage of over 2000 towns in India. The company has 50,000 staff strength with pan-India presence.
They export products to over 16 countries across the globe catering to a vast clientele which needed a strong, widespread and decentralized sales team. This, in turn, necessitated close coordination across various internal and external divisions.

Challenge

  • Simplify highly transactional sales cycle.
  • Synchronize between production, logistics and transportation, warehousing, sales and distribution management.
  • Track market scenarios and easy monitoring of sales volume fluctuation.
  • ROI on marketing campaign.
  • Reduce duplication and ease communication flow across the sales and distribution network.

Solution

  • A CRM that captures all production information, transportation and logistics details and sales data, right from the wholesalers to the last mile resellers.
  • Provides inputs to different stakeholders using email and SMS reminders.
  • RFID integration with CRM for ease in uploading data.
  • Customized online reporting to management and staff process leads.
  • Innovative practices to automate task flow, competition information, market details, product feedback and marketing campaign monitor.

Result

  • A win-win situation for the client, internal sales staff and external sales agents.
  • Improved sales channel productivity process to strengthen the client’s leadership position in the market.
  • Re-factor of sales techniques to improve sales productivity.
  • Decisive steps to closely track the functioning of sales personnel at both the micro and macro level.
  • Investing in a CRM tool to enable the client track the progress of every enquiry without any manual intervention.
  • Recommended RFID integration with CRM, thus saving several man-hours for the client and reducing errors.

About KVP

KVP, a Zoho Alliance Partner Program member, implemented Zoho CRM for Bharath Beedi Works Pvt Ltd. You can contact KVP at: info@kvpcorp.com

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