Business Owner, Professional, Executive? 5 Ways You Can Improve Your LinkedIn Game

Posted by Posted on by
1

iStock_000023864354Small-linkedIn

I’ve been on LinkedIn almost since its early days. To be honest, at first I didn’t see a lot of value in it, so I just created my profile and left it alone. Then, about 6 years ago, Paul -a colleague of mine at the time- pushed me to be more proactive with it (and with networking in general). I took that advice to heart – and it has paid off.

Now it’s 2013 and I’m amazed when I see young (and old!) professionals who have a gazillion friends on Facebook, but don’t have a decent LinkedIn profile. In fact, this post was inspired partly by one of my colleagues on my team that, to my dismay, barely had a LinkedIn profile. And she’s in sales. C’mon! If you’ve got more friends in Facebook than connections on LinkedIn, you’re doing it wrong. Whether you are a professional just starting your career, a seasoned executive, a freelancer or a business owner, you need to step-up your LinkedIn game. Today.

The multiple uses of LinkedIn
What people don’t realize about LinkedIn is that it is a big resource for a lot of work-related situations. While traditional resumes are not dead yet, LinkedIn has been encroaching on that territory for some time now. But having your resume online is not the only reason you want to use LinkedIn. There are multiple other situations in which it is quite useful: Read more

Customer Spotlight: Start-up Goes Mobile With Z-CRM

Posted by Posted on by
0

lucidlogo2

“We have to get organized!”

Less than a year after starting his own digital marketing and lead generation consultancy, president and founder of Lucid Digital, Mark Gadala- Maria, realized there was a major deficiency.  At this point in time, it hadn’t yet become a major hurdle, however Gadala-Maria knew that if business continued to grow at the rate it had in just a few months since the company’s inception, it would soon be a problem.

“One of our specialties is lead generation for both ourselves and our clients, and at the rate we were acquiring leads, I knew I had to get organized FAST otherwise I would have a disaster on my hands.”

So Gadala-Maria did what any savvy business owner would do – he asked Google for the answer…

The Business

Lucid Digital is a web development, digital marketing and lead generation consultancy based in Miami, Florida.  The company was founded in 2011 by Mark Gadala-Maria who, only one year after completing his undergraduate degree at Florida International University, decided to venture out on his own.

Lucid Digital focuses on creating an online digital presence for any business.

As Gadala-Maria puts it, “Since this company’s inception I have been obsessed with web development and internet marketing of all forms.  While many would say my specialty lies more with Search Engine Marketing because of the years I spent working for one of the biggest SEO companies on the planet, in reality my skill set and underlying focus has been on all forms of Digital Marketing & Application Development, web and otherwise.”

The Challenge: Managing a rapid inflow of leads via mobile 

markheadsmall2

As with any new company, the inflow of business and leads was modest soon after Lucid Digital went live.  When the company was receiving just a handful of new leads per day, using email and spreadsheets was a serviceable way to manage these.

However, just a couple of months into business, the volume of leads rapidly increased and Gadala-Maria needed an easy way to organize these leads and make sure they were being accurately tracked.  Additionally, several of Gadala-Maria’s new clients needed the ability to manage leads on-the-go which was virtually impossible without a native mobile application.

Selection Criteria

Mobile Optimized – “Having a mobile app and being mobile optimized was huge for us and probably the biggest consideration.  We have employees in the field that need quick and easy access to CRM on-the-go without having to log on to a computer.  Additionally, we have several clients that we send leads to while they’re in the field so this offers major value to our clients as well.”

Cost – “We were a new company with not a lot of money so cost was a major consideration for us.”

Invoicing Integration – “I was really looking to integrate invoicing into my CRM solution so I was looking for something that was capable of integrating invoicing and accounting.“

Competitive Analysis of CRM Solutions

Prior to starting Lucid Digital, Gadala-Maria had used Infusionsoft CRM at his previous company.  Despite his familiarity with Infusionsoft, Gadal-Maria thought it best to go in another direction.

“Although there were a lot of things I liked about Infusionsoft, there were also a lot of things I didn’t, and when it came time for me to pick a CRM, I realized it was too expensive and lacked the capabilities especially those involving mobile that I needed.  Additionally, I wasn’t a big fan of Infusionsoft’s user interface.”

Discovering and Implementing Zoho CRM

“We actually found Zoho CRM with a simple Google search for CRM software!”

Once Gadala-Maria settled on Zoho, he was pleasantly surprised with the ease of implementation into Lucid Digital.

“To be honest, Z-CRM was perfectly easy for me to integrate within the company.  It fit right in and was exactly what we needed.  It was pretty much ‘plug-and-play’ for us.”

Now having used Z-CRM for several months, Gadala-Maria has even more enthusiasm for the software.

“Zoho CRM was not only the most affordable but by far the most efficient for what we do at Lucid Digital.  In fact, I’d go as far as to say that I don’t think there’s any other software out there that can do what you’re doing for us, and certainly not at the same price.”

“I also recently signed up for Zoho Invoice to integrate with CRM and take care of all of our accounting.  We have been using Quickbooks however it’s not the best and the fact that we can integrate the leads directly with the invoices is perfect.  I’m also thinking about adding Zoho Projects and Zoho Campaigns just because it will be so nice to have everything managed in one place.”

Life After Implementation

“For us Zoho CRM has been amazing!  I use it not only for my customers but for my business as well.  In addition to satisfying all of my ‘must-have’ criteria, Z-CRM’s user interface is great.  Very simple and easy to navigate which makes it a pleasure to use on a day-to-day basis.

When asked about his favorite Z-CRM features, Gadal-Maria did hesitate:

“The mobile app is a monster favorite of mine!  I also love the notes options for leads, and  the customizability of the interface.”

What Would You Like to Say to Other Customers about CRM Solutions?

“Right off the bat I would tell anyone looking for a CRM that it has to be Zoho.  The reason I’m such a big fan is because I really haven’t seen anything that is THIS good and businesses need EXACTLY what Zoho offers.  I’m still in the process of integrating other Zoho tools and I’m excited about doing it because I can see how much my business will benefit.

I’m a big tech guy and I’m really into the technical industry, and in my book, Zoho is doing everything right.  I haven’t seen anyone else doing things the way Zoho is doing it and I can’t wait to integrate more Zoho tools.”

To learn more about Lucid Digital, CLICK HERE

Salespoint for Zoho CRM: The iPad App for Field Salespeople

Posted by Posted on by
1

This is a guest post by David Falk, CEO of Salespoint, a Barcelona-based field sales mobile app provider for manufacturing, insurance, electronics and food services.

salespoint

We believe that the key to successful CRM implementation is to create a win-win situation for sales reps as well as their management. If sales reps are made to realize how they can benefit by using the system (huge saving of time, access to interesting data, etc.), this would in turn enable their management to easily access the information they require for steering the organization.

Today, we’re proud to announce the integration of Salespoint with Zoho CRM.  Read more

Gain More Insight Into Sales With 3 Types of CRM Reports

Posted by Posted on by
19
TimeandPeopleEqualsMoney

While you are busy calculating and assigning the sales target for your team, it is always helpful to go back and analyze what brought more deals to a closure. As you ponder over it, you may come across a lot of questions.

What is the average time taken for leads to complete the sales cycle?
In a month, how many leads are being converted to customers?
Who are the Star Performers in your sales team?
What are the regions that generate more business?

It is possible that you are not quite sure of the answers to these questions that you ask yourself on a regular basis… Accurate numbers are required. So what do you do now? Of course! You pull a variety of reports with the required filters to get the information that you need. But do these reports provide insights to effectively manage your sales process and sales team!

Let me help you out at this point… Read more

Stress is Part of the Job: Handle it Like a Pro

Posted by Posted on by
1

iStock_000016076514XSmallWe have a fun and relaxed environment here at the Zoho Austin office. From group lunches to inside jokes and the occasional game of ping pong, we enjoy coming to work each day and enjoy interacting with each other.

But no matter how much fun we have, there comes a time when we all have to get things done. Unfortunately, stress and work go together like pickup trucks at a gun range — especially for salespeople.

More than any other position, sales can be extremely stressful. Talking to clients or potential customers on the phone, meeting monthly or weekly goals and managing your pipeline all contribute to a large amount of stress that can have a negative impact on both your professional and personal life.

How common is stress at work? A reported 8 out of 10 people say they are stressed from their job and another study says 76 percent of all people report the top two causes of stress in the United States are job pressure and money.

One of the biggest problems with stress is how it impacts physical and psychological health. In fact, of people who feel stressed from work, 77 percent reportedly suffer physical symptoms and 73 percent suffer from psychological symptoms. Research has shown that when you suffer from stress, you are unable to utilize previous knowledge or training and instead resort to an automated response of shutting down or convincing yourself you can’t reach your goal. In sales, losing your confidence can be paralyzing. Read more

Customer Spotlight: Transforming from a “Hustle” to a Successful Business

Posted by Posted on by
0

DSC2

In December 2011, Jamar Jones decided it was time to take his company, Deluxe Signature Collection (DSC), to the next level.  Having been in business for almost five years, he felt that DSC had hit its earnings ceiling based on their current business practices.

“We started six years ago, but over the last year we’ve really tried to transform from a ‘hustle’ to a scalable business by putting systems and processes in place.”

Jones felt that the number one barrier limiting DSC’s growth was that he wasn’t efficient enough in communicating to customers which was therefore limiting his sales volume.  As such, he began the search for tools to assist in organizing his business to increase scalability.

The Business

Deluxe Signature Collection (DSC) specializes in the procurement and sale of quality sports memorabilia and the production of elite, public signing engagements.  DSC is headquartered in Southern California and aims to employ progressive business strategies to deliver intimate customer engagement and high quality events. Read more