It is a relatively common practice among SaaS companies to give a lot of their product away at the beginning and then cut back on free offerings (sometimes even cutting them entirely) as they grow and mature.
The reason is quite simple: while the company is new and flush with cash, it is easy to give the product away. But, when the VCs start asking about the revenue growth the company promised, the free offerings are the first to go – and price increases arrive. The company needs to extract more money from their current leads – and the smaller customers are hung out to dry.
By now you know that we tend to do things differently at Zoho – from being bootstrapped to our huge portfolio of apps. What you might not know is that when we first launched Zoho CRM 10 years ago, we made a commitment to small businesses and throughout our history we helped many of them.
That was 10 years ago. Our business has grown significantly and we increasingly get more of our revenue from bigger companies. At this point, other companies would turn their backs on their smaller customers that helped them grow. But today we are happy to double-down on our commitment to small businesses. We’re proud to announce Free10: our Free CRM program for small businesses. Free10 provides entirely free, no-strings attached, not a trial, no credit-card needed CRM for up to 10 users. Of course we continue offering our other editions, including Zoho CRMPlus, for those whose business needs have evolved. Read more
“We had more Excel files than we knew what to do with.”
It was September 2014 and national head of auction operations G. Praveen Kumar knew that a change had to be made.
“It was simply becoming too complicated to manage a multitude of shared Excel files for all of our data. I knew we needed a secure, online solution to manage our deals and work flows, but quite honestly I wasn’t sure where to look, or which platform would be the best.
I knew we needed something, and I wanted it in place before the start of fiscal year 2015. I needed something online that we could learn very quickly, where we could store our data and share it across users. There was a real sense of urgency to get something in place.”
In early 2014, Forrester Research predicted that there would be an increased number of organizations who would adopt a more disciplined approach to customer experience transformation.
In December, Gartner released its 2015 predictions in CRM. One of the key findings is that the number of organizations that receive 100% CRM functionality from the cloud will increase and that the digital disruption will cause win or lose customers.
Don’t let your CRM initiatives become stagnant. Use it to bring life to your business. Help your sales and marketing teams be successful in 2015 with these New Year’s resolutions: Read more
This is the last post in our series looking at the 5 Big Questions of CRM Systems.
In case you missed the first four posts, make sure you check them out:
1. Who Should Use a CRM System?
2. What is a CRM?
3. Why You Need a CRM System
4. When Should You Implement a CRM System?
In this post, I want to give you some best practices for using CRM.
This is the fourth post in a five part series looking at the 5 Big Questions of CRM Systems.
If you missed the first three posts, you’ll want to check out Who should use a CRM, What is CRM and Why You should use CRM.
This post will discuss when you should implement CRM into your business.
As a small business, you probably use an organizational process that has worked well up to this point. Maybe you’ve used Excel to keep track of new purchases and contact information, or maybe you use several different apps for your data.
Whatever your process has been, you’re looking for something more. (or you wouldn’t be reading this!) Read more
This is the post in a series looking at the 5 Big Questions of CRM Systems.
In the first post, we answered who should use CRM and in the second post I gave you five ways to start using Zoho CRM immediately.
We recently asked a group of small businesses to identify their biggest challenge regarding sales and marketing. 70% of respondents said engaging, qualifying and following up with leads was their biggest challenge and 61% said prioritizing and tracking activities and follow-ups for their sales team was also a problem.
CRM systems are designed to help your small business solve challenges when it comes to following up with leads and managing your sales team’s priorities. Read more
This is the post in a five part series answering the who, what, when, where and why of CRM Systems.
In the first post, we discussed who should use a CRM system. In this post we’ll define CRM.
CRM refers to the system a company uses to analyze customer interactions and measure data throughout the customer lifecycle. The goal of CRM is to improve business relationships with customers through retention and acquisition.
Think of it as a tool you need to manage business relationships, practices and strategies. It goes beyond managing your business contacts by also managing relationships with vendors, and internal sales and marketing teams. Read more