Key to social CRM success is simple integration of products and channels

Posted on December 5, 2011 by David Spark

 

 

 

Integrating CRM with business processes is both a challenge
and an opportunity. Not only are we faced with a proliferation of products, but
also channels. Every day we wake up there is a new social media forum that our
customers can touch us with, said Om Kundu who is on the Editorial Advisory
Board for CRM Journal, and Director of Thought Leadership for ATP Board.

Are you taking advantage of opportunities? How aggressive
are you integrating your CRM with products and channels?

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2 comments on “Key to social CRM success is simple integration of products and channels”

1. Novostroy on December 10, 2011 at 9:05 AM said:

   Social CRM needs much deeper integration into FB

   Reply ↓
2. Kevin on December 5, 2011 at 7:04 AM said:

   Happy to see this brought up. I’m a huge proponent of integrating the CRM into every action we take online.

   Reply ↓