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I’m not going to preach about the benefits of Zoho CRM, or why you should use it with our Mail Add-on.

Instead, I’m just going to highlight what happens when you don’t.

Below is an email, a real email, I just sent to the VP of Sales or a company that was trying to sell us some service. Fine company, but they are not using Zoho CRM with the Mail Add-On.

This is not the first time, in the recent past I’ve had the same experience with other companies trying to sell me stuff. From now on, they’ll get similar emails. I just made this a template in Zoho Mail.


ps. I changed the names  to protect the innocent ;) Everything else is verbatim.


============ Forwarded message ============
From : <my email>
To : <VP of Sales Email>
Date : Wed, 29 Aug 2012 14:56:37 -0500
Subject : Fwd: Re: New Partners
============ Forwarded message ============

<VP of Sales> –

Hello! We have never spoken before, but I’ve spoken to two of your sales reps – <Sales Rep 1> and most recently, <Sales Rep 2>.

The reason you’re getting this email is because, see, after some lengthy discussions with <Sales Rep 1>, I decided not to sign-up with you guys, and we left it there, amicably.
Then, <Sales Rep 2> contacted me again this week – starting from scratch (I understand <Sales Rep 1> left).

Now, this is not the fault of your sales guys. It’s just they don’t have the right tools.

The most valuable communication between you and your prospects/clients is stored in your email. When you combine your email with your CRM, not only you can avoid embarrassing situations like this, but most importantly you can provide better service to your customers; and everyone in your team can stay informed about what’s going on with each prospect.

Zoho CRM allows you to combine your email (any email you’re using) with your CRM. Painlessly. No BCC:, no nothing.

Yes, I understand you’re currently using Salesforce, but well, we just saw how that is not working too well for you guys!

Let me know if you’re interested in learning more and I’ll connect you with one of our account managers.



Tags : CRM / mail / mobile / Zoho CRM