Email is a necessary evil these days. It’s the most widely used form of communication across companies, and yet precisely because of that widespread use, most people’s inboxes are cluttered with messages.
So, along the way we’ve invented labels, folders, SPAM filters, rules, stars, flags, smart algorithms and more as different ways to prioritize your inbox.
But none of that helps salespeople stay on top of customer communications easily, because they were not designed specifically for salespeople. One of our CRM customers was recently telling us that about 60% of the email their salespeople get is NOT related to the deals he is working on. We know, too, from our own experience that a high percentage of the emails that our sales team gets is not directly related to the deals they are working on.
So we decided to look at this from a fresh perspective, and we asked ourselves one question: Who knows best about the deals you are working on? It’s not your email system – it’s your CRM. So expecting your email system to prioritize your email for you is nonsense – it should be your CRM system.
And that’s why we want to change how salespeople do email. Salespeople will, in the long-term, do email within their CRM system. And that’s why today we’re introducing Zoho MailMagnet.
It works just like the name implies – like a magnet for mails. Which mails? The ones that are relevant to you, right now, depending on what deals you are working on. Only your CRM system knows this. And when you turn on MailMagnet for Zoho CRM, it instantly looks at your inbox and presents only those emails that are relevant for you.
We’ve had for a while something related available for our Zoho CRM Customers – the Zoho Mail Add-On. The Mail Add-On allows customers to keep track of all incoming and outgoing customers messages from within CRM – even share customer communications given the right permissions, of course. And it doesn’t require you to cc: anyone – and it works even when using your mobile phone’s email client.
But our Mail Add-On didn’t solve the problem of sorting what is important (customer/leads/deals mails) from what is not – and do so directly inside Zoho CRM. We’re combining what until today was the Mail Add-On and this brand-new functionality into the new Zoho MailMagnet. Existing Mail Add-On customers will get this automatically, at no additional cost. It’s important to note that MailMagnet works with pretty much any modern email provider you might have – Zoho Mail, Gmail, Google Apps, your ISP, etc.
MailMagnet is not just a feature – it signals our vision and aim to change the way salespeople interact with their email. Today we’ve taken the second step. We’re already getting some feedback from some beta customers we gave a preview of this to and it’s positive – we’d love to hear what you think.