Zoho Campaigns tracks what happens after you've sent your email and social campaigns. Understand your subscribers, fans and friends better with analytics. Additionally, compare your email campaigns and jot down a list of your subscribers' likes and dislikes.
See how many, and most importantly, who opened what. Check the forwards to see if there are subscribers who *really* liked your email. And be sure to keep an eye on spam complaints to see how many aren't interested in receiving your emails in future.
Check which links received the most clicks. You can also see who clicked on each of these links.
See how many emails bounced and also the email addresses that bounced. Hard bounces are instantly removed and soft bounces are tried up to three times.
Sometimes reactions to the same campaign can vary greatly depending on your list. Analyze reports for your campaigns based on the list that they were sent to.
You can share campaign reports with your colleagues with the help of a secure URL. Reports are automatically updated so that your colleagues see the latest report always.
Understand the performance of your campaigns on social media. Track the reach of your campaign and also the level of engagement on every social platform. You can check the number of likes, comments, tweets and shares that your campaign received.
All spam complaints are automatically moved to the do-not-mail list so that you maintain a clean mailing list.
Device Reports tell you about the devices and operating systems your subscribers use to open your campaigns. You can design future campaigns based on the latest trends.
Compare campaigns in terms of open rates, click-through rates, spam complaints or email delivery rates. These reports help you make the necessary changes to future campaigns.
We've integrated Google Analytics to help you monitor traffic to your website. To learn which link is generating maximum traffic, just include your Google Analytics account details in Zoho Campaigns. Once the campaign is sent out, you can see reports in your Google Analytics account. The Google Analytics report inside Zoho Campaigns also shows you a summary of the traffic generated.