Personalize Your Email Campaigns

Social Merge Tags

You can customize your email campaign by including Merge tags for sharing the email campaign on Facebook, Twitter and LinkedIn. This will make your subscribers to share your email campaign on social media. Let’s have a look at the different types of Social Share Tags.

In the Content configuration page, you can find the social share tags on the right side of page. Just copy the specific merge tag and paste in your campaign content. We’ll provide the link or icon depending upon the type of merge tag chosen for the sharing.

Link Based Tags

These are social sharing links which allow your subscriber to share the campaign on social sites such as Facebook, Tweeter and LinkedIn.

To share on Facebook - $[SS:FBLIKELINK]$
To share on Twitter -$[SS:TWTWEETLINK]$
To share on LinkedIn - $[SS:LNSHARELINK]$

Icon Based Tags

These are social sharing icons which allow your subscriber to share the campaign on social sites such as Facebook, Tweeter and LinkedIn.  In an icon based tag, “Like” is the title tag and “Like this” is the Alt text for the icon.  

To share on Facebook - $[SS:FBLIKEICON|Like|Like this]$
To share on Twitter - $[SS:TWTWEETICON|Tweet|Tweet this]$
To share on LinkedIn - $[SS:LNSHAREICON|Share|Share this]$

Note

  • Use href tag to add link based tags. For e.g. <a href=”$[SS:FBLIKELINK]$”>Like</a>
  • Icon merge tags are not supported in text format.

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