You can personalize your messages with your recipients’ name, address and other details by using merge tags. Merge Tags are smart tags that pulls data directly from your mailing list into your email message. You can personalize the subject and/or the content.
Make use of custom field data and address them in your campaigns. We allow you to define a value to address them in your emails and a value for your social campaigns. If you’ve mapped contact details, we will add the data in your campaign, else, what you define is what they see.
This tag is editable. Which means, if you want to address your subscribers as Subscriber as their first name, all you need to do is replace Customer with Subscriber in the tag as given - $[FNAME|Subscriber|Guest]$
Pre-defined tags allow you to use three different fields - Email, First Name and Last Name.
Start creating your email campaign, at the editor all you need to do is first decide, how you want to address your subscribers. Decide whether email, first name or last name.
For e.g., If you want to address your subscribers with their Last Name, click on the tag $[LNAME]$ or $[LNAME|Customer|Guest]$ and copy, paste the tag in your content configuration field.
And, when your subscribers receive your newsletter this is how they will view your campaign
You can provide an option to print the email campaign using Merge tags. These merge tags make your subscribers to print your email campaign. Let’s have a look at these tags.
$[ET:PRINTLINK]$ - This is displayed in the form of link to print the email campaign.
$[ET:PRINTICON]$ - This is displayed in the form of icon to print the email campaign.
$[ET:PRINTICON|Print|Print this]$ - This is also displayed in the form of icon with Print as hover message.
You can provide an option to recipients to post comments on email campaign using Merge tags. Let’s have a look at these tags.
$[ET:COMMENTS_LINK]$ - This is displayed in the form of link to add comment in email campaign.
$[ET:COMMENTS_ICON]$ - This is displayed in the form of icon to add comment in email campaign.
$[ET:COMMENTS_ICON|Comments|Add comments]$ - This is displayed in the form of icon with hover comment as Add Comment in email campaign.
In Header & Footer section, you can find the display links which determines the background information such as sender of the email and also provides the usability of the document to end customers through quick links.
Moreover if you don't want to reflect these in your Header & Footer section, you can make use of Merge Tags to embed the Header & Footer links within your campaign content.
Personalization of subject is one of the widely used techniques to grab the recipient’s attention. The purpose of a subject line is simple; it has to make the subscribers to catch their attention. Apart from salutations,and content, it is the subject line which plays a crucial role in increasing the open rate of an email, significantly. You can personalize your subject by adding the recipient’s name, company or other details by using our easy-to-use Merge Tags.
Usage of First Name in Subject Line
Everyone loves their name, and when an email with a subject line referring your name is mentioned, it arouses a curiosity to open the email rather than the scan & delete method. You can personalize your subject line by inserting the merge tag for your first name $[FNAME|Subscriber]$. In personalization of subject line, the merge tag for the first name is inserted in the subject line.
These merge tags pulls the information from your list details.
Coupon Merge Tags are used to generate unique coupon codes rather than sending the same coupon to all subscribers.
You can view the coupon merge tags in the mail merge tags section of your content creation page. Copy the Merge tags associated with the coupon and paste it in the template.
Survey Merge Tags are used to generate the survey name and survey link in the content section of your survey campaign.
You can view the survey name& link in the mail merge tags section of your content creation page. Copy the Merge tags associated with Survey name and Survey link and paste it in the template.
Using Zoho Campaigns, you can send an email campaign with a personalized sender name and email address of a Contact/Lead owner who is assigned with that record in CRM.
You can personalize your email content using CRM based merge tags which automatically pulls information from your CRM account. All you need is to add the relevant merge tags in your campaign content which provides dynamic content to individual message.
The merge tags pulls specific data from CRM based on how the information is requested within the email content which means you need to be cautious in placing the merge tags in an appropriate way.
These are the merge tags which will fetch the information from the CRM account:
Merge tags do not work in test email. If you check your test email, you can find the merge tags as given below:
If you want to test merge tags in an email campaign, we suggest you to create a mailing list by name "Test List" and send an email campaign to the test list. Learn more about test email