Drip Marketing is a strategy that helps you nurture your customers, prospects or subscribers over time by sending out messages at regular intervals. In Zoho Campaigns you can execute this strategy with Drip Campaigns and send out a pre-written set of email messsages to your subscribers over a period of time. You can also know how your drip campaigns have performed with the help of reports.
These are some business scenarios in which you can use Drip Campaigns:
Drip Campaigns is available only in the Subscribers Model. See Also: Pricing & Editions
Drip Campaigns is available under the Autoresponders section in Zoho Campaigns.
To create Drip Campaigns
The Drip Campaign will be created.
Messages are the emails that you will be sending to your subscribers in the Drip Campaign. You have to create the First Message and then the Follow-Up messages for a drip campaign. All follow-up messages will be sent based on when the First Message is scheduled.
To create the First Message
To create Follow-Up Messages
You can create a maximum of 5 Follow-Up Messages in addition to the First Message.
All messages in your drip campaign can be sent or scheduled to be sent only after they are reviewed by our Compliance Staff. Messages will be in the 'Reviewed' state after being approved by our Compliance Staff.
Follow-up messages will be sent based on when the First Message is scheduled. All follow-up messages will be sent 'x' number of days after the first message.
To schedule follow-up messages
To reschedule follow-up messages
If you have more than one message in your Drip Campaign, you can set any message to be your first message.
To set a message as the first message
The message will be set as your first message. You will have to reschedule the follow-up message again.
You can choose to cancel a particular message in a Drip Campaign. The cancelled message will not be sent to subscribers at the scheduled time.
To Cancel a Message
You can execute a Drip Campaign by:
To schedule the drip campaign
Once your Drip Campaign has started, you can view the performance of your campaign with the help of Reports.
To view Drip Campaign Reports
The report also gives a chart view that shows the following for every message:
To view Individual Message Reports
A Summary Report and a Report by Location will be shown.