Campaign Customization

Campaign Customization

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Header & Footer Customization (Campaign Themes)

Campaign Themes is a way to customize your campaign with respect to the appearance such as background color, font style & shape and header & footer details. In Header & Footer, you can find the display links which determines the background information such as sender of the email and also provides the usability of the document to end customers through quick links.

  • View in Browser Option: This is the banner of an email Campaign and provides an option to open the email in a separate browser.
  • Update Profile: This option allows the customer to update his profile.
  • Subscribe: This option allows the recipients for receiving email notifications, updates and newsletters.
  • Tell-A-Friend: This option allows the recipient to forward a friend about the content.
  • Unsubscribe: This option will let the subscriber to unsubscribe from your list and the contact will be moved to the Do Not Mail Registry. This is done so that such contacts stop receiving emails and you maintain a clean list.

Moreover if you don't want to reflect these in your Header & Footer section, you can make use of Merge Tags to embed the Header & Footer links within your campaign content.

Merge Tags Related Links
$[LI:SUBSCRIBE]$ Subscribe Link
$[LI:UNSUBSCRIBE]$ Unsubscribe Link
$[LI:TELLAFRIEND]$ Tell a Friend Link
$[LI:UPDATEPROFILE]$ Update Profile Link
$[LI:VIEWINBROWSER]$ View in Browser Link
$[HF:ORGADDRESS]$ Company Address


  • If you have selected None (No Header and Footer) as campaign theme; then you need to add the unsubscribe merge tag $[LI:UNSUBSCRIBE]$ to your campaign content to disable the header and footer.
Learn how to create campaign themes for your email campaign

Personalize Your Email Campaign

You can personalize your messages with your recipients’ name, address and other details by using merge tags. Merge Tags are smart tags that pulls data directly from your mailing list into your email message. You can personalize the subject and/or the content.

Add Merge Tags

  1. Click on the intended merge tag.
  2. Copy the merge tag relative to the first name, last name or email address.
  3. Paste the tag in an appropriate place in the content. (For instance, if you want to replace address the recipient by his first name, copy the related merge tag “$[FNAME]$ and paste at the right place in the content.
  4. Click Save & Close to proceed.


  • If you plan to import your campaign, please copy, paste relevant merge tags in your HTML before importing
  • If you select HTML editor/Text editor please copy, paste relevant tags corresponding to their respective position within your content.

Subject based Merge Tags

Personalize your subject -- the easiest shortcut to grab your subscribers' attention. They decide whether or not to open your email based on how relevant and interesting you keep your subject line as. Our easy-to-use merge tags will help you in sending the right subject to the right set of audience.

Usage of First Name in Subject Line

We all love our names and we always are curious to open an email that has a personalized subject and name. Use your customer's first name $[FNAME|Subscriber]$ by inserting a merge tag like this:

“Hey $[FNAME|Subscriber]$, Your Weekly Updates” would look like “Hey Subscriber, Your Weekly Updates”.


It is always recommended to use a standard subject rather than adding only merge tags in the subject line.  For example, if you want to send an email to a recipient about an order delivery, then it would look like Hey $[FNAME]$, Your Shipment is Delivered rather than $[FNAME]$.

Here are a few tips to nail the right subject line:

  • Avoid using email address on your subject line.
  • Always make your subject line crisp and up to the point.
  • Always choose a default value in the merge tags. That will act as a replacement if your customers' first names are not updated in the contact list.
  • You can also use the last name in subject merge tags.

List Info Tags

These merge tags pulls the information from your list details.

$[ML:LISTNAME]$ - Displays the list name.
$[ML:LISTSUBCOUNT]$ - Displays the number of subscribers present in the list.

Social Share Tags

You can customize your email campaign by including Merge tags for sharing the email campaign on Facebook, Twitter and LinkedIn. This will make your subscribers to share your email campaign on social media. Let’s have a look at the different types of Social Share Tags.

In the Content configuration page, you can find the social share tags on the right side of page. Just copy the specific merge tag and paste in your campaign content. We’ll provide the link or icon depending upon the type of merge tag chosen for the sharing.

Link Based Tags
These are social sharing links which allow your subscriber to share the campaign on social sites such as Facebook, Tweeter and LinkedIn.

To share on Facebook - $[SS:FBLIKELINK]$
To share on Twitter -$[SS:TWTWEETLINK]$
To share on LinkedIn - $[SS:LNSHARELINK]$

Icon Based Tags
These are social sharing icons which allow your subscriber to share the campaign on social sites such as Facebook, Tweeter and LinkedIn.  In an icon based tag, “Like” is the title tag and “Like this” is the Alt text for the icon.  

To share on Facebook - $[SS:FBLIKEICON|Like|Like this]$
To share on Twitter - $[SS:TWTWEETICON|Tweet|Tweet this]$
To share on LinkedIn - $[SS:LNSHAREICON|Share|Share this]$


  • Use href tag to add link based tags. For e.g. <a href=”$[SS:FBLIKELINK]$”>Like</a>
  • Icon merge tags are not supported in text format.

Essential Tags

You can provide an option to print the email campaign using Merge tags. These essential tags make your subscribers to print your email campaign. Let’s have a look at the different types of essential tags.

$[ET:PRINTLINK]$ - This is displayed in the form of link to print the email campaign.
$[ET:PRINTICON]$ - This is displayed in the form of icon to print the email campaign.
$[ET:PRINTICON|Print|Print this]$ - This is also displayed in the form of icon with Print as hover message.
$[ET:COMMENTS_LINK]$ - This is displayed in the form of link to add comment in email campaign.
$[ET:COMMENTS_ICON]$ - This is displayed in the form of icon to add comment in email campaign.
$[ET:COMMENTS_ICON|Comments|Add comments]$ - This is displayed in the form of icon with hover comment as Add Comment in email campaign.

Using CRM Data to Personalize Sender Details

Using Zoho Campaigns, you can send an email campaign with a personalized sender name and email address of a Contact/Lead owner who is assigned with that record in CRM.


  • To avail this enhancement, the user must have integrated the Zoho CRM account and have at least one active sync running.

Using CRM Data to Personalize Campaign Content

You can personalize your email content using CRM based merge tags which automatically pulls information from your CRM account. All you need is to add the relevant merge tags in your campaign content which provides dynamic content to individual message. 

The merge tags pulls specific data from CRM based on how the information is requested within the email content which means you need to be cautious in placing the merge tags in an appropriate way.

These are the merge tags which will fetch the information from the CRM account:


  • If the record field has a missing data, you can provide a default value to replace the missing information in email content. For instance, if the merge tag for account manager's name is $[CRM:CONTACTOWNER]$, you can add a default value and social default value similar to this ​$[CRM:CONTACTOWNER | Patricia Boyle | Patricia]$

Related Topics

Campaign Themes | Merge Tags | A/B Campaigns

Related FAQs

1. Is there a way to include “UNSUBSCRIBE” in my own template?
2. How can I’ve footer links in any other language?
3. Can we eliminate the piece at the top of the emails that reads "Can't read or see images? View this email in a browser"? 
4. Do I need to manually add my CRM Contact/Lead owners to Zoho Campaigns' sender address?
5. Can I view my CRM Contact/Leads owner's information in campaigns account?
6. ​Is it possible to block the usage of information related to a CRM account manager while sending an email campaign?