Campaign Themes is a way to customize your campaign with respect to the appearance such as background color, font style & shape and header & footer details. In Header & Footer, you can find the display links which determines the background information such as sender of the email and also provides the usability of the document to end customers through quick links.
Moreover if you don't want to reflect these in your Header & Footer section, you can make use of Merge Tags to embed the Header & Footer links within your campaign content.
|Merge Tags||Related Links|
|$[LI:TELLAFRIEND]$||Tell a Friend Link|
|$[LI:UPDATEPROFILE]$||Update Profile Link|
|$[LI:VIEWINBROWSER]$||View in Browser Link|
Learn how to create campaign themes for your email campaign
You can personalize your messages with your recipients’ name, address and other details by using merge tags. Merge Tags are smart tags that pulls data directly from your mailing list into your email message. You can personalize the subject and/or the content.
Fotomania is a store which sells photo prints, mugs, calendars, and related stationery products. They send a weekly newsletter on promotional offer about deals and discounts. To make the product offers reach their subscribers, the marketing team comes with an idea to address their customers with their first name. No wonders! This move not only doubled their business but also made them to find other ways to personalize their emails.
Why Fotomania business galloped to heights by a slight change in addressing the recipients? Because, their strategic move to address by their first name was to make them feel, how special the subscribers are to them? The logic behind this idea is very simple and rational. It was an Email with Human Touch and not a bulk email sent to mass mailing list.
Similarly, you can personalize your content by using the merge tags for the footer notes in your email and get spared from the mumbo jumbos of default header & footer notes. You can find the pre-defined merge tags on the right side while creating the content.
Personalize your subject -- the easiest shortcut to grab your subscribers' attention. They decide whether or not to open your email based on how relevant and interesting you keep your subject line as. Our easy-to-use merge tags will help you in sending the right subject to the right set of audience.
Usage of First Name in Subject Line
We all love our names and we always are curious to open an email that has a personalized subject and name. Use your customer's first name $[FNAME|Subscriber]$ by inserting a merge tag like this:
It is always recommended to use a standard subject rather than adding only merge tags in the subject line. For example, if you want to send an email to a recipient about an order delivery, then it would look like Hey $[FNAME]$, Your Shipment is Delivered rather than $[FNAME]$.
Here are a few tips to nail the right subject line:
These merge tags pulls the information from your list details.
You can customize your email campaign by including Merge tags for sharing the email campaign on Facebook, Twitter and LinkedIn. This will make your subscribers to share your email campaign on social media. Let’s have a look at the different types of Social Share Tags.
In the Content configuration page, you can find the social share tags on the right side of page. Just copy the specific merge tag and paste in your campaign content. We’ll provide the link or icon depending upon the type of merge tag chosen for the sharing.
Link Based Tags
These are social sharing links which allow your subscriber to share the campaign on social sites such as Facebook, Tweeter and LinkedIn.
Icon Based Tags
These are social sharing icons which allow your subscriber to share the campaign on social sites such as Facebook, Tweeter and LinkedIn. In an icon based tag, “Like” is the title tag and “Like this” is the Alt text for the icon.
You can provide an option to print the email campaign using Merge tags. These essential tags make your subscribers to print your email campaign. Let’s have a look at the different types of essential tags.
Using Zoho Campaigns, you can send an email campaign with a personalized sender name and email address of a Contact/Lead owner who is assigned with that record in CRM.
You can personalize your email content using CRM based merge tags which automatically pulls information from your CRM account. All you need is to add the relevant merge tags in your campaign content which provides dynamic content to individual message.
The merge tags pulls specific data from CRM based on how the information is requested within the email content which means you need to be cautious in placing the merge tags in an appropriate way.
These are the merge tags which will fetch the information from the CRM account:
Yes, you add "UNSUBSCRIBE" option in your campaign content by including merge tags for unsubscribe link. Header & Footer tags should be given in href tags (in case of a HTML campaign, to be displayed in your own text), else, the URL itself will be displayed. e.g., Unsubscribe.
You can have footer links in any other language by changing the text in the footer area present in Setting Module --> Campaign Themes tab --> Click "Edit" icon (You can view it on the right top of the campaign theme --> In "Update Profile" Link section, make the necessary changes in the text area assigned for Footer section.
yes, you can remove the header section by disabling this option in the given path. Go to Setting Module --> Campaign Themes tab --> Click "Edit" icon (You can view it on the right top of the campaign theme --> Disable the "Header text & Preview"(View in Browser Section).
No, once you integrate a CRM account and activate a sync, it'll automatically fetch the date based on recent sync and update the sender information. You can find the sender details in the following path. Settings >> Sender Address.
Yes, you can view a CRM Contact/Lead owner's information by following the path. Settings >> Sender Address >> CRM Users >> Click the Refresh icon.
Blocking a CRM user in Campaigns account will stop you to use information related to the account manager. You can do it by following the path. Settings >> Sender Address >> CRM Users >> Click the icon.
Blocking would be specific to an account manager and not for an email campaign. It means as long as the account manager is blocked, his sender info will not be used for any email campaign sent in future.