Campaign Themes is a way to customize your campaign with respect to the appearance such as background color, font style & shape and header & footer details. In Header & Footer, you can find the display links which determines the background information such as sender of the email and also provides the usability of the document to end customers through quick links.
You can personalize your messages with your recipients’ name, address and other details by using merge tags. Merge Tags are smart tags that pulls data directly from your mailing list into your email message. You can personalize the subject and/or the content.
Fotomania is a store which sells photo prints, mugs, calendars, and related stationery products. They send a weekly newsletter on promotional offer about deals and discounts. To make the product offers reach their subscribers, the marketing team comes with an idea to address their customers with their first name. No wonders! This move not only doubled their business but also made them to find other ways to personalize their emails.
Why Fotomania business galloped to heights by a slight change in addressing the recipients? Because, their strategic move to address by their first name was to make them feel, how special the subscribers are to them? The logic behind this idea is very simple and rational. It was an Email with Human Touch and not a bulk email sent to mass mailing list.
Similarly, you can personalize your content by using the merge tags for the footer notes in your email and get spared from the mumbo jumbos of default header & footer notes. You can find the pre-defined merge tags on the right side while creating the content.
Personalization of subject is one of the widely used techniques to grab the recipient’s attention. The purpose of a subject line is simple; it has to make the subscribers to catch their attention. Apart from salutations,and content, it is the subject line which plays a crucial role in increasing the open rate of an email, significantly. You can personalize your subject by adding the recipient’s name, company or other details by using our easy-to-use Merge Tags.
Usage of First Name in Subject Line
Everyone loves their name, and when an email with a subject line referring your name is mentioned, it arouses a curiosity to open the email rather than the scan & delete method. You can personalize your subject line by inserting the merge tag for your first name $[FNAME]$. In personalization of subject line, the merge tag for the first name is inserted in the subject line.
You can customize your email campaign by including Merge tags for sharing the email campaign on Facebook, Twitter and LinkedIn. This will make your subscribers to share your email campaign on social media. Let’s have a look at the different types of Social Share Tags.
In the Content configuration page, you can find the social share tags on the right side of page. Just copy the specific merge tag and paste in your campaign content. We’ll provide the link or icon depending upon the type of merge tag chosen for the sharing.
Link Based Tags
These are social sharing links which allow your subscriber to share the campaign on social sites such as Facebook, Tweeter and LinkedIn.
Icon Based Tags
These are social sharing icons which allow your subscriber to share the campaign on social sites such as Facebook, Tweeter and LinkedIn. In an icon based tag, “Like” is the title tag and “Like this” is the Alt text for the icon.
Yes, you add "UNSUBSCRIBE" option in your campaign content by including merge tags for unsubscribe link. Header & Footer tags should be given in href tags (in case of a HTML campaign, to be displayed in your own text), else, the URL itself will be displayed. e.g., Unsubscribe.
You can have footer links in any other language by changing the text in the footer area present in Setting Module --> Campaign Themes tab --> Click "Edit" icon (You can view it on the right top of the campaign theme --> In "Update Profile" Link section, make the necessary changes in the text area assigned for Footer section.
yes, you can remove the header section by disabling this option in the given path. Go to Setting Module --> Campaign Themes tab --> Click "Edit" icon (You can view it on the right top of the campaign theme --> Disable the "Header text & Preview"(View in Browser Section).