Always wondered which campaign is a success with a higher open rate? Wondered which campaign did well on which day of the week? Which part of the day? What time of the day? Which design works better? We've got the solution for you. With A/B Testing you will be able to determine how to most effectively reach your target audience better. We perform the tests on your behalf, and send out the best campaign to the remaining set of subscribers in your mailing list.
Leave the process of testing to us. Define factors based on what you want test - different subjects or sender details, maybe two different campaign designs. We split your list and based on the winner (open rate or click rate), we send the rest of your list the winning campaign.
Why let go of subscribers who missed out opening your email? Using Chain Campaigns you can focus on increasing your open rate by creating a follow-up campaign for subscribers who didn't open your previous mail. Modify all that you need - Subject/Email Content or both. Chain campaigns isn't restricted to just one follow-up campaign - create as many you wish until you get the response or open rate you are expecting.
Know who opened your mails and who did not. With Chain Campaigns you've a chance to follow-up with subscribers who failed to open your email. Increase your overall open rate, click rate and reduce spam complaints by engaging your subscribers with better content. With chain campaign reporting you get to understand your subscribers better.
Add personalized greetings to your campaign. Use mail merge within your campaign content. You can merge names and custom fields from your database into each message for a personal touch. You might also want to use custom fields as merge tags to address your subscribers.
Creating your campaign in any email client of your choice. Create and send your campaign to your Zoho Campaigns account, and your campaign will be saved in drafts, ready to be sent.
On a holiday, but you want to send out your campaign? Schedulers can help you reach out to your subscribers right on time. Plan your campaigns well in advance and Zoho Campaigns will deliver your emails at the time that you want them to go.
You can also send out emails based on the time zone of your subscribers, or choose a time zone that you think will work best for you.
For every new subscriber who joins your mailing list, send out a welcome email, wish your customers on their birthday or create a lead nurture series. Automate your email marketing efforts with Email Workflows and Autoresponders.
Delegate your marketing responsibilities with multi-user accounts. When you have different products, territories or divisions, and each one needs to be managed by a separate member of your marketing team. Use the dashboard to keep track of your marketing activities. Since we maintain all your contacts at the organizational level, you don't have to pay additionally even if, you've the same contacts subscribed to the lists owned by different users in the same organization's account.