Most of your customer information is stored in a CRM system. If you are a sales rep or an account manager, you will need this information while sending out emails to your leads and prospects in the lead-nurture stage. You cannot be juggling between your Email Marketing software and the CRM system in this process. The integration between Zoho Campaigns and Zoho CRM brings customer information stored in your CRM account into your Campaigns account, so that you do not have to maintain two different mailing lists.
The advanced sync lets you maintain a single version of your Contacts and Leads data, and also the associated Accounts and Potentials. You can also view the performance of your campaigns right inside your CRM account itself so that you have a better understanding of your leads and prospects.
You do not have to export customer data from your CRM account and import the list into your email marketing system. The advanced sync between Zoho CRM and Zoho Campaigns lets you maintain a single, up-to-date version of contact and lead information.
Know prospect click-through rates and campaign performance right within your CRM account. You have better information about prospects before making those sales calls.