Sales Reps play an important role in helping prospects and leads make complex buying decisions. This stage requires constant communication - educating and providing information to leads and prospects about the company and its products. Email Marketing is one of the most effective means of communication that helps lead nurturing and qualification.
To make this communication process easy, you need the perfect harmony between your CRM system and your email marketing software. Zoho offers this solution by connecting your Zoho Campaigns and Zoho CRM accounts and lets you reach out to your leads, prospects and customers with ease. You can also measure the effectiveness of your efforts - all from within your CRM account.
How have your campaigns performed? How many prospects have responded well to a specific campaign or promotion? All these details are available right inside your CRM system. You can tailor your sales calls accordingly.
Your CRM system knows everything about your leads, prospects and customers. You can tailor information in your emails based on their needs, thus giving you better results.
Only the most qualified leads come to you for further sales follow-ups. These leads would have already shown interest in your products - and the sales time is shorter. This means you can work on more leads and close more deals.