Darrell is really excited. She just sent out her bimonthly newsletter and she can’t wait for the results of the campaign to come in. This email newsletter is very different from the newsletters that she usually sends out. The current edition speaks about the new menu and the weekend chef’s specials that she introduced at her restaurant a few days back. Her mailing list includes not just her regular customers but also those one-time visitors who left their email addresses in her Guest Book.
This is also the first time that Darrell is trying out Recipient Comments in her email template. She is eager to see how this turns out.
Shortly after the campaign is sent out, she is pleasantly surprised to see the comments pouring in directly to her Zoho Campaigns account. Most people seemed to love the menu, many wanted more dishes and some of them were already asking her to book a table for them. The feedback was quick and almost instant.
It’s always the same with every email campaign. If you’re an email marketer, you’ll know this feeling very well.
When working on the content for an email campaign, there’s a constant thought: ‘How do I get maximum engagement from this campaign, without overwhelming my recipients with too much of content?’
It’s an on-going quest to look for the best ways to frame the message in our emails that encourage recipients to take the right action.
One popular concept at present is to use videos in emails. Whether it’s a product demonstration video, a tutorial, a customer testimonial or even a promotion – you know that videos can really grab the attention of your recipients. Read more
It all started with an idea – an idea to make customer engagement and communication easy for businesses. At Zoho, we already had the perfect CRM system to manage customer data. Next, we wanted to make it easy to reach out and engage customers, and also measure the effectiveness of this engagement. This, was the beginning of Zoho Campaigns!
Today marks a year since the official launch of Zoho Campaigns. Over the past year, we have spent a lot of time listening to customers, understanding requirements, learning industry trends and making changes wherever required. This approach also helped us gain insights to many email-marketing areas like deliverability, autoresponders and spam prevention.
There’s one behavior that we observed about beginners in email marketing – the small businesses and the startups. They take time to figure out the perfect email marketing plan, the size of a mailing list and the number of emails that’ll be required to attract and retain customers. We understand that email and mailing-list limits should not stop you from trying out an email marketing software.
That’s why we’re increasing the number of emails and contacts in the Free Plan. So now you get 1000 contacts and 5000 emails per month in the Forever Free Plan. If you’re an existing customer in the Free Plan, don’t worry, your email and contact limits get enhanced too. You can check this limit in your Zoho Campaigns dashboard.
PC Sales are down. Mobile adoption is high. Mobile traffic is increasing.
2013 can certainly be called the year of Responsive Design.
Mobile adoption has grown so much that we want everything adapted to mobile devices – email templates included! We at Zoho Campaigns understand the importance of this trend and that’s why we have made all of our pre-designed templates and layouts responsive.
So, what’s Responsive Email Design?
This concept makes your email templates look good on any device your recipient is holding – a smartphone, a tablet, laptop or even the desktop. The email automatically adjusts itself to the size of the screen.
Should you care about this? YES! and for good reasons: Read more
Last week, a colleague of mine shared an article that compares the various channels of customer acquisition. I looked up the report that was mentioned, and sure enough there were umpteen results that came up. The bottom-line? Email is doing great for e-commerce and retailers. Fantastic news! But this also got me thinking:
This report looks at Email and Social as 2 different channels. Instead, what happens if we look at them as channels that complement each other?
This is how it can work:
With Email, you reach where your audience is most of the time – their inboxes.
Now, let’s take Darrell who just received an email from her favorite clothing store (let’s call it ‘Divas’ for now) promoting their mid-year discount sale. She’s enticed and makes up her mind to take advantage of the discount. She also remembers a conversation that she had with Emily who was also waiting for such an offer. So Darrell quickly clicks the Twitter icon in the email, shares it in her Twitter timeline and mentions her friend too. Emily replies saying she’s in!
Darrell used her network on Twitter and got herself a shopping partner, while Divas got one more customer. Read more
In a recent team meeting I was asked this question: “What’s the aim of Product Marketing?” My answer was almost instant and I found myself saying, “To know and understand the customer.” I further explained that the crux of what I do depends on understanding the customer needs and opinion. It’s actually a cycle – know the customer needs – take actions – communicate – get feedback – make changes again.
This is the reason surveys play an important role for any product marketer. Customer Feedback Surveys are the best way to understand the feelings of a very large customer group at once. The information gathered can then be passed on to the Engineering, Sales and Customer Support Teams, and decisions on the product can be taken accordingly.
So, how do I go about getting this feedback from customers?
Here’s how it goes: Read more
You believe in Email Marketing. You also know all the statistics that prove email marketing to be one of the most cost-effective methods of reaching out to your customers. That’s why you run an Email Marketing Agency – helping your clients get the maximum out of their email campaign efforts!
Your team consists of Ben, James and Peter.
Ben is the one who comes up with those catchy subject lines and the email content.
James is the creative one. He designs templates and is the HTML coder.
Peter manages all campaigns and makes sure that they go out right on time, to the right people. Read more