Celebrating One Year of Zoho Campaigns. With an even better Free Plan!

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It all started with an idea – an idea to make customer engagement and communication easy for businesses. At Zoho, we already had the perfect CRM system to manage customer data. Next, we wanted to make it easy to reach out and engage customers, and also measure the effectiveness of this engagement. This, was the beginning of Zoho Campaigns!
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Today marks a year since the official launch of Zoho Campaigns. Over the past year, we have spent a lot of time listening to customers, understanding requirements, learning industry trends and making changes wherever required. This approach also helped us gain insights to many email-marketing areas like deliverability, autoresponders and spam prevention.

There’s one behavior that we observed about beginners in email marketing – the small businesses and the startups. They take time to figure out the perfect email marketing plan, the size of a mailing list and the number of emails that’ll be required to attract and retain customers. We understand that email and mailing-list limits should not stop you from trying out an email marketing software.

That’s why we’re increasing the number of emails and contacts in the Free Plan. So now you get 1000 contacts and 5000 emails per month in the Forever Free Plan. If you’re an existing customer in the Free Plan, don’t worry, your email and contact limits get enhanced too. You can check this limit in your Zoho Campaigns dashboard.

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Why Responsive Email Design is Important for your Business

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PC Sales are down. Mobile adoption is high. Mobile traffic is increasing.
2013 can certainly be called the year of Responsive Design.

Mobile adoption has grown so much that we want everything adapted to mobile devices – email templates included! We at Zoho Campaigns understand the importance of this trend and that’s why we have made all of our pre-designed templates and layouts responsive.

So, what’s Responsive Email Design?

This concept makes your email templates look good on any device your recipient is holding – a smartphone, a tablet, laptop or even the desktop. The email automatically adjusts itself to the size of the screen.

Should you care about this? YES! and for good reasons: Read more

3 Social Email Marketing Tips to Engage your Customers

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Email and Social Campaigns Last week, a colleague of mine shared an article that compares the various channels of customer acquisition. I looked up the report that was mentioned, and sure enough there were umpteen results that came up. The bottom-line? Email is doing great for e-commerce and retailers. Fantastic news! But this also got me thinking:

This report looks at Email and Social as 2 different channels. Instead, what happens if we look at them as channels that complement each other?

This is how it can work:

With Email, you reach where your audience is most of the time – their inboxes.

Now, let’s take Darrell who just received an email from her favorite clothing store (let’s call it ‘Divas’ for now) promoting their mid-year discount sale. She’s enticed and makes up her mind to take advantage of the discount. She also remembers a conversation that she had with Emily who was also waiting for such an offer. So Darrell quickly clicks the Twitter icon in the email, shares it in her Twitter timeline and mentions her friend too. Emily replies saying she’s in!

Darrell used her network on Twitter and got herself a shopping partner, while Divas got one more customer. Read more

Gather Data. Know Thy Customer. Zoho Campaigns Integrates with SurveyMonkey

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In a recent team meeting I was asked this question: “What’s the aim of Product Marketing?” My answer was almost instant and I found myself saying, “To know and understand the customer.” I further explained that the crux of what I do depends on understanding the customer needs and opinion. It’s actually a cycle – know the customer needs – take actions – communicate – get feedback – make changes again.zcampaigns-surveymonkey

This is the reason surveys play an important role for any product marketer. Customer Feedback Surveys are the best way to understand the feelings of a very large customer group at once. The information gathered can then be passed on to the Engineering, Sales and Customer Support Teams, and decisions on the product can be taken accordingly.

So, how do I go about getting this feedback from customers?
Here’s how it goes: Read more

Reach out to those last-minute shoppers. Three days to go!

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You might think it’s a little late to run your email marketing campaigns, but wait, have you thought of those last-minute shoppers?

It’s the final week of the holiday season and there’s always a last-minute shopping rush – people looking for the perfect gifts and trying to tick everything off their shopping lists.

As a retailer, you might just have an offer for them, but how do you let them know about your offers?

Here’re 2 ways in which you could run a last-minute campaign. Read more

Announcing Zoho Campaigns: Email and Social Media Marketing With Tight CRM Integration

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Today we’re happy to announce Zoho Campaigns, the email marketing software from Zoho that features advanced CRM integration and social campaigns. With Zoho Campaigns, you can finally reach and engage your customers and prospects wherever they are – in email, Twitter, Facebook and more.

Zoho Campaigns has all the bells-and-whistles that you can expect: mass emails, templates and an easy-to-use editor to make you look good as well as reports and realt-time analytics to help you understand customers better. But what we’ve kept hearing from customers is that synchronization between your CRM and your email marketing list is a real pain. In fact, our experience with our very own email marketing efforts validated exactly that.

We’ve taken this pain away with a very easy, built-in integration between Zoho CRM and Zoho Campaigns – so maintaining both lists in sync is now quite simple. Beyond list maintenance, the power of having your CRM software and your email marketing provider be the same is the advance integration between the two. For example, as an account manager you can quickly see not only what emails you’ve sent to a particular customer, but also what kind of response those emails have elicited from him. This way you can tailor your sales calls with information that is more relevant for your customers.

Beyond emails, you know customers today have multiple communications options. They hang out in Facebook, Twitter and LinkedIn. That’s why Zoho Campaigns comes with built-in social media integrations so you can quickly create social media campaigns that are easy to deploy and maintain. You can, for example, schedule Tweets, Facebook posts and even run a page campaign within Facebook.

We also have Google Apps customers covered. We remain one of the biggest vendors in the Google Apps Marketplace and Zoho Campaigns is no exception. You can even create your email campaign in a Google Drive document, synchronize your email list from a Google Drive spreadsheet (or even your contacts) and send your email campaign through us.

And for those customers that are not on Zoho CRM yet, don’t worry – you can, of course also use Zoho Campaigns with your current CRM providers. We have open APIs that will allow you to get your data in and out of our service.

We invite you to try Zoho Campaigns today. If you already are a Zoho CRM customer, then this is a no-brainer! Please continue sending us your thoughts – there is still more good stuff in the pipeline.

Rodrigo
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