If you’re using email marketing, you already know the value of sending timely and relevant information to your customers. And if you’re in the eCommerce business, you’d have discovered that these emailers are a cost-effective way for motivating customers to make a purchase.
With Zoho Campaigns, it is now possible to send out these eCommerce messages to customers by integrating your account with Shopify. Shopify is one of the most popular eCommerce platforms available and makes it easy to manage your entire online store.
By connecting with Zoho Campaigns, you can send out regular updates about products in your Shopify store and even track purchases from your emails.
The Shopify-specific email templates make it easy to design your templates. All you need to do is to add your content and send out the campaign.
Here are 5 types of email campaigns that you can run to drive sales:
1. The ‘What’s New in Store’ Campaign
This one is a simple campaign that promotes all the new arrivals in your store. Products in your store are automatically shown inside Zoho Campaigns while creating your campaign so that you can just select the new ones and add it to your template.
2. The ‘Feedback’ Campaign
This one is typically sent right after a customer makes a purchase. You can thank them for the purchase and also ask them for their purchase experience. In Zoho Campaigns, the list of people who purchased from your Shopify email campaign is available under eCommerce reports.
3. ‘It’s raining offers’ campaign
Add all your special offers to your email campaign and send it out to your customers. You also make it easy for them to purchase right from the email.
4. ‘The Reward Program’ campaign
You could reward your most frequent customers with reward points that accumulate as and when they purchase from your store. While importing customer data from your Shopify account to Zoho Campaigns, you can select the relevant group, like ‘Repeat Customers’.
5. ‘A reminder’ Campaign
Check how many customers have abandoned an order and send out emails reminding them of their incomplete purchases.
Custom Coupon Codes
If you are using any other eCommerce platform, but want to promote a special offer with a coupon to every customer, you can do so with Coupon Email Campaigns. A unique coupon is generated – automatically – for every recipient of your campaign. All you need to do is to add the Coupon Merge Tag while creating the email template.
Once the campaign goes out, you can ‘enable’ the offer for every recipient who has availed it inside your Zoho Campaigns account. The coupon report gives you a summary of how your coupon campaign has performed.
So, which type of email are you going to try first? We look forward to your thoughts and feedback.