Sending out a Welcome Email to every subscriber to your website does not have to be a tedious task. All that you require is a clear plan and the relevant information that you want to share with your subscribers. Autoresponders take care of the rest so that your emails go out even when you are on a vacation.
Birthdays, Sign-ups, Anniversaries, Welcome or Thank You. Every interaction that you have with your subscribers is a step towards building strong customer relationships. Schedule emails to go out as soon as a subscriber joins your mailing list or define your own date fields that trigger your autoresponders. If you're organizing an event and you want to target just the attendees, you can use the closed-group autoresponder.
Do not end with a single email. Sending timely emails frequently help build a brand reputation. Define a follow-up email strategy so that your emails are spread over a specific period of time.
Check the performance of every email in your autoresponder series. From autoresponder reports, you know what changes are required to your email content and subject lines so that you get maximum engagement.
Research shows that email open rates are better if your audience is more targeted. Country, Lead Status, Age or Designation - with custom date fields you can filter and segment your audience just the way you want to. Your autoresponder emails can be sent out to only these segments and not to your entire mailing list.
Send relevant content to your most engaged subscribers. Based on the links clicked in email messages, you can send out further follow-ups with targeted messages.